What's Included in an AI Visibility Audit?
A comprehensive AI visibility audit checks 6 AI platforms, analyses schema markup, reviews robots.txt, assesses H1 and content structure, audits entity consistency, scans brand mentions, compares against competitors, and delivers actionable recommendations.
A thorough AI visibility audit covers six AI platform checks, schema markup analysis, robots.txt review, H1 and content structure assessment, entity consistency audit, brand mention scanning, competitor comparison, and prioritised recommendations. It tells you exactly where you're visible, where you're invisible, and what to fix first.
The 8 components of a comprehensive audit
1. Six AI platform checks
Your business is tested across ChatGPT, Gemini, Perplexity, Claude, AI Overviews, and Microsoft Copilot. For each platform, we check whether you appear when users ask questions about your services in your area. This reveals which platforms see you and which don't.
2. Schema markup analysis
We check for Organisation schema, FAQPage schema, LocalBusiness schema, and any other structured data. 44% of UK businesses have no Organisation schema, and 52% have FAQ content but no FAQ schema. Missing schema is one of the easiest wins to fix.
3. Robots.txt review
We check whether your robots.txt blocks any AI crawlers: GPTBot (ChatGPT), ClaudeBot, PerplexityBot, Google-Extended (Gemini). 23% of UK business websites block at least one AI crawler — sometimes without knowing it. See our robots.txt guide.
4. H1 and content structure
We assess your homepage H1 for clarity (does it state what you do?), check content structure (headings, answer capsules, tables, lists), and evaluate whether your content is formatted for AI extraction. 53% of UK SMEs fail the H1 clarity test.
5. Entity consistency audit
We compare your business description, services, and details across your website, LinkedIn, Google Business Profile, Bing Places, and key directories. Inconsistent signals reduce citation probability.
6. Brand mention scan
We assess your brand's presence across the web — industry publications, directories, review platforms, YouTube, Reddit. Brand mentions have a 0.664 correlation with AI visibility, stronger than backlinks.
7. Competitor comparison
We run the same checks against 3-5 competitors to show where you stand relative to them across each AI platform. This reveals competitive gaps and opportunities.
8. Prioritised recommendations
Every audit concludes with a ranked list of actions — ordered by impact and ease of implementation. Quick wins first (robots.txt, schema, Bing submission), then structural changes (content reformatting, entity consistency), then ongoing strategy (brand building, content calendar).
What you get
| Deliverable | Detail |
|---|---|
| AI Platform Visibility Report | Citation status across 6 platforms with evidence |
| Technical Assessment | Schema, robots.txt, crawlability findings |
| Content Structure Review | H1, heading hierarchy, answer capsule readiness |
| Entity Consistency Report | Cross-platform signal comparison |
| Competitor Benchmark | Your visibility vs 3-5 competitors |
| Action Plan | Prioritised recommendations with expected impact |
How long does it take?
A full audit typically takes 3-5 business days. The initial platform checks are fast; the detailed content analysis, entity audit, and competitor comparison take longer. Results are delivered as a written report with clear next steps.
Request your free AI visibility audit — see exactly how your business appears across every major AI search platform.
Related questions
Oliver Mackman
AI Search Analyst, SEOCompare
Oliver leads SEOCompare's editorial and comparison research. With over a decade in digital marketing, he oversees agency evaluation, tool testing, and AI search data analysis.
Last reviewed: 7 April 2026
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