SEOCompare is the UK's independent comparison of AI search optimisation agencies and tools, helping businesses find the right partner for ChatGPT, Gemini, Perplexity, and AI Overviews visibility.

What we do

We compare AI search agencies and tools on platform coverage, methodology, pricing, verified results, and more. This helps businesses choose the right partner.

AI search is a new market. Every business will need AI visibility. But many agencies add "AI SEO" to their service list without genuine expertise. We help you spot the difference.

How we're different

Structured evaluation - 12 criteria, applied consistently to every agency and tool we review
Monthly updates - AI search changes fast, so our ratings reflect current reality, not a one-off review
Genuine strengths AND limitations - every provider review includes both. We don't just list features.
Proprietary data - our statistics come from real audits of hundreds of UK business websites
Named author - everything is written by Oliver Mackman, with verifiable credentials and a public profile

Our methodology

We use a 12-criteria framework. The criteria cover platform coverage, reporting, pricing clarity, case studies, schema expertise, content strategy, technical AI SEO, client communication, contract terms, geographic reach, industry focus, and innovation.

We apply the same criteria to every provider, regardless of commercial relationship. Each criterion is scored individually. The overall rating is a weighted average. We do not accept payment for higher scores. See our methodology page for full details.

Ratings are reviewed monthly. When an agency changes services, publishes case studies, updates pricing, or gets new client feedback, we update their score.

Our data sources

The statistics and data points throughout SEOCompare come from three primary sources:

Ahrefs 75,000 brand study - brand presence data cross-referenced with AI citation patterns to find correlation signals
Proprietary UK audit data - we audited hundreds of UK business websites across ChatGPT, Claude, Gemini, Perplexity, AI Overviews, and Copilot. This is our primary UK data source for schema adoption, H1 clarity, and AI crawler blocking rates
Third-party industry research - we name the source and date for every external citation. We do not present third-party data as our own

Every statistic on the site is sourced. If you find a claim without attribution, that is a mistake and we would appreciate you flagging it at [email protected].

How we maintain independence

SEOCompare has a commercial relationship with Rank4AI. When Rank4AI appears, it is disclosed and scored using the same 12-criteria method. Rank4AI does not appear in categories where it lacks expertise (ecommerce, SaaS, healthcare, financial services, enterprise, LLMO, tools, or platform specialists).

We earn affiliate commissions from some tool links (Semrush, Ahrefs, SE Ranking). This does not affect our ratings. Tool reviews include real limitations alongside strengths. We do not accept payment from agencies for listing or better positioning.

No agency can pay to appear. No agency can pay for a higher score. If an agency asks us to remove negative feedback, we decline. Our value depends on being trustworthy. We protect that above all else.

For full details on our funding model, see how we are funded. Our editorial policy explains how content is written, fact-checked, and updated.

Our team

Oliver Mackman is the founder of SEOCompare and writes all site content. He has spent over a decade in digital marketing and business strategy, focused on the shift from traditional search to AI-powered discovery.

Oliver has reviewed over 115 AI search agencies and 80 tools for this site. He built the 12-criteria evaluation framework and runs the UK website audits behind the statistics hub. He maintains a public profile and stands behind every rating on the site.

SEOCompare does not use guest writers, anonymous contributors, or unreviewed AI-generated content. Every page has a named author with verifiable credentials.

How often we update

Monthly - all agency and tool comparison pages are reviewed and updated with current pricing, service changes, and new entrants
Weekly - the blog publishes news and analysis on AI search developments
Daily - the Q&A hub adds new questions based on real queries businesses are asking about AI search
Quarterly - the statistics hub is refreshed with new audit data and the industry report is published

AI search changes fast. Platforms update citation behaviour. Agencies launch and fold. Tools add new features. We treat freshness as core editorial quality, not an afterthought.

Our editorial standards

All content on SEOCompare follows consistent editorial standards:

Every claim is sourced. Proprietary data is labelled. Third-party data is attributed by name and date
Every listing includes real strengths and real limitations. We do not publish promotional copy
We correct errors promptly. If a correction changes a rating, we note it
Commercial disclosures appear on every relevant page, not buried in footnotes
Content is written for business decision-makers. We use plain English and explain technical terms when needed

Full details are in our editorial policy.

Company details

SEOCompare is operated by Aston Rowe Ltd, a company registered in England and Wales.

Company number: 16427276
Registered address: Cust Hall, Toppesfield, Halstead, England, CO9 4EB
SIC code: 70229 - Management consultancy activities
Director: Oliver Mackman

Contact

For questions about our methodology, corrections, or to suggest an agency or tool for review, contact us at [email protected].

About SEOCompare