A thorough AI visibility audit covers six platform checks, schema analysis, robots.txt review, H1 and content assessment, entity consistency, brand mention scanning, competitor comparison, and prioritised recommendations. It shows where you are visible, where you are invisible, and what to fix first.

The 8 components of a comprehensive audit

1. Six AI platform checks

Your business is tested across ChatGPT, Gemini, Perplexity, Claude, AI Overviews, and Copilot. For each platform, we check whether you appear when users ask about your services. This shows which platforms see you and which do not.

2. Schema markup analysis

We check for Organisation, FAQPage, LocalBusiness, and other structured data. 44% of UK businesses have no Organisation schema. 52% have FAQ content but no FAQ schema. Missing schema is one of the easiest fixes.

3. Robots.txt review

We check whether your robots.txt blocks AI crawlers: GPTBot, ClaudeBot, PerplexityBot, and Google-Extended. 23% of UK business websites block at least one AI crawler, often without knowing it. See our robots.txt guide.

4. H1 and content structure

We assess your homepage H1 for clarity. Does it state what you do? We check content structure: headings, answer capsules, tables, and lists. 53% of UK SMEs fail the H1 clarity test.

5. Entity consistency audit

We compare your business description and details across your website, LinkedIn, GBP, Bing Places, and key directories. Inconsistent signals reduce citation probability.

6. Brand mention scan

We assess your brand presence across industry publications, directories, review platforms, YouTube, and Reddit. Brand mentions correlate 0.664 with AI visibility, stronger than backlinks.

7. Competitor comparison

We run the same checks against 3-5 competitors. This shows where you stand relative to them across each platform and reveals gaps and opportunities.

8. Prioritised recommendations

Every audit ends with a ranked list of actions ordered by impact and ease. Quick wins first (robots.txt, schema, Bing submission). Then structural changes (content reformatting, entity consistency). Then ongoing strategy (brand building, content calendar).

What you get

Deliverable	Detail
AI Platform Visibility Report	Citation status across 6 platforms with evidence
Technical Assessment	Schema, robots.txt, crawlability findings
Content Structure Review	H1, heading hierarchy, answer capsule readiness
Entity Consistency Report	Cross-platform signal comparison
Competitor Benchmark	Your visibility vs 3-5 competitors
Action Plan	Prioritised recommendations with expected impact

How long does it take?

A full audit takes 3-5 business days. Platform checks are fast. The detailed content analysis, entity audit, and competitor comparison take longer. Results come as a written report with clear next steps.

Request your free AI visibility audit - see exactly how your business appears across every major AI search platform.

What's Included in an AI Visibility Audit?