AI Search Questions & Answers

Direct answers to the most common questions about AI search optimisation. Click any question for the full answer with data, examples, and next steps.

Not sure where to start?

Take our 60-second readiness quiz - 5 questions, instant results.

Take the quiz

Latest additions

How to optimise for Claude AI search recommendations How to Prevent AI Platforms Misrepresenting Your Brand How to optimise for multiple AI platforms simultaneously How often should I update content for AI search? Why Isn't My Content Appearing in Perplexity? (UK Business Guide) How to Test AI Search Performance: Methods & Tools How Do AI Search Platforms Understand User Intent? What metrics should I track for AI search performance? How to know if AI SEO is working: Key metrics to track How to Get Into Google AI Overviews (2026 Guide) Do AI search platforms share data with each other? How to update existing content for AI search in 2026 Why Does ChatGPT Keep Citing My Competitors Instead of Me? Do I need AI SEO if I already rank well on Google? How to choose an SEO agency in the UK How to compare SEO companies side by side What should I look for in an SEO agency? Compare SEO agencies UK Freelance SEO vs agency: which is better? How to Stop AI Summarising Your Content Incorrectly Should I block AI crawlers from my website? Should I optimize for ChatGPT or Perplexity first? How AI search citations differ from backlinks

Getting Started (Plain English)

How do I get my website found by AI search engines? Is AI SEO worth the money? AI search optimisation for complete beginners Why is my business not showing up in ChatGPT? What is GEO? (In simple terms)

Understanding AI Search

What is AI search optimisation and do I need it? What is the difference between SEO and GEO? Will AI search kill traditional SEO? How do AI search engines decide what to recommend? What percentage of searches now show AI answers? How many AI platforms should I target? Do backlinks still matter for AI search?

Getting Cited

How do I get my business mentioned in ChatGPT? Why doesn't my business appear in AI search results? Can inconsistent signals reduce AI citation probability? Is a strong Google ranking enough for AI citation? How often do AI citation sources change? Does schema markup help with AI search visibility? Is a strong Google ranking enough for AI citation? How do I write content that AI engines cite? Does Google Business Profile affect ChatGPT visibility?

Choosing a Provider

How to choose an SEO agency in the UK How to compare SEO companies side by side What should I look for in an SEO agency? Compare SEO agencies UK Freelance SEO vs agency: which is better? How much does AI search optimisation cost in the UK? What should I look for in an AI search agency? Do I need an agency or can I do it myself? What's included in an AI visibility audit? How long does AI search optimisation take? What's the ROI of AI search optimisation?

Technical

What should my robots.txt look like for AI search? How do I submit my site to Bing for ChatGPT visibility? What is IndexNow and should I implement it? What schema markup matters most for AI search? Can AI SEO be automated? How do I track AI citations? What is an answer capsule? What is entity SEO?

By Industry

How can law firms improve AI search visibility? AI search for ecommerce - where to start? How can local businesses appear in AI search? How can B2B companies get cited in ChatGPT? Do estate agents need AI search optimisation?

Got a question we haven't answered?

We add new Q&A pages every week. Email us your question and we'll research it.

[email protected]