Oliver Mackman

Oliver Mackman is Director of Aston Rowe Ltd (company number 16427276), the company that operates SEOCompare. He is responsible for editorial direction, comparison methodology, and the accuracy of all published data across the platform.

Oliver's focus is the emerging UK market for AI search optimisation services. SEOCompare publishes independent comparisons of agencies and tools serving the new generation of search products: ChatGPT, Gemini, Perplexity, Google AI Overviews, Microsoft Copilot, and the wider LLM citation ecosystem. The site applies a 12-criteria methodology consistently across every agency reviewed, with no agency paying for inclusion or placement.

Editorial responsibilities

Oliver oversees the SEOCompare comparison methodology, the agency database, and the rules that determine which agencies appear in which categories. He approves all rating changes, manages the disclosure framework, and personally reviews every published page before it goes live.

Disclosure framework

SEOCompare maintains a single commercial relationship with Rank4AI. This is disclosed prominently wherever Rank4AI appears in a comparison table. Rank4AI does not appear in industry categories where it is not credible (ecommerce, SaaS, healthcare, financial services, enterprise) and does not appear in platform-specialist categories (ChatGPT, Gemini, Perplexity, Google AI Overviews, LLM citations) where the comparison should be platform-led not agency-led. No other agency pays for inclusion or placement in any form.

Independent methodology

SEOCompare is the UK's independent comparison of AI search optimisation agencies and tools, helping businesses find the right partner for ChatGPT, Gemini, Perplexity, and AI Overviews visibility. Read our full methodology for how every agency is rated against the same 12 criteria.

Contact

Questions about ratings, methodology, or inclusion in SEOCompare can be sent via the contact page. Oliver responds personally to substantive editorial queries within 5 working days.