SEOCompare is the UK's independent comparison of AI search optimisation agencies and tools, helping businesses find the right partner for ChatGPT, Gemini, Perplexity, and AI Overviews visibility. This page explains how we produce and maintain our content.

Who writes our content

All content on SEOCompare is written by Oliver Mackman and reviewed for accuracy before publication. Every comparison, guide, and review is produced in-house using our structured evaluation process.

How we evaluate agencies

We use a 12-criteria evaluation methodology to assess and compare AI search optimisation agencies. This framework covers areas including service scope, proven results, transparency, pricing clarity, and specialist expertise. Every agency is evaluated using the same criteria, ensuring consistency across all comparisons.

Independence and integrity

Agencies cannot pay for higher rankings or more favourable reviews. Our editorial judgement is not influenced by commercial relationships. Every agency review includes genuine strengths and genuine limitations - we do not publish one-sided endorsements.

Commercial relationships

We maintain commercial relationships with some listed providers. These are always disclosed where relevant. For full details on how we earn revenue, see How We Are Funded.

Affiliate links

Where we include affiliate links, they are clearly identified. Affiliate relationships never influence our ratings or editorial content. For full transparency on our affiliate partnerships, see How We Are Funded.

Content updates

Our content is updated monthly with genuine new information. We do not republish unchanged content with a new date. When we update a page, we make substantive changes based on new data, agency developments, or reader feedback.

Corrections

We correct errors promptly when they are identified. If you spot an inaccuracy on any page, please contact us and we will review and correct it as quickly as possible.

What we do not do

We do not accept sponsored content or paid editorial placements
We do not allow agencies to pay for removal of negative reviews
We do not publish content written by the agencies we review

Contact

To report an error or request a correction, contact us at [email protected].

SEOCompare is operated by Aston Rowe Ltd, registered in England and Wales (company number 16427276). Registered address: Cust Hall, Toppesfield, Halstead, England, CO9 4EB.

Last updated: April 2026

Editorial Policy - How We Write and Review