Best AI SEO Agencies for Google AI Overviews
Best UK AI SEO agencies for Google AI Overviews visibility. Specialists in passage-level optimisation, schema, and entity work for AIO.
Google AI Overviews is the most strategic AI search surface for UK businesses because it sits inside the same SERP that drives organic and paid traffic. AIO citations correlate strongly with traditional organic strength on the underlying query, with structured-data quality, and with entity authority. The agencies below all have AIO experience and most blend AIO work with traditional organic SEO. AI Overviews coverage is a baseline, not a specialism, at this tier.
SEOCompare is the UK's independent comparison of AI search optimisation agencies and tools, helping businesses find the right partner for ChatGPT, Gemini, Perplexity, and AI Overviews visibility.
UK AI SEO Agencies Compared
AI Overviews-focused retainers on this page run from £1,500 a month (CarrieAnn Sudlow) to £4,000 a month (Found). Most engagements settle at £2,500 to £3,000. Most mid-market engagements settle at £3,000 to £5,000.
| # | Agency | HQ | Best For | Pricing |
|---|---|---|---|---|
| 1 | Found | London, UK | Mid-market and enterprise brands wanting full-service SEO + AI search under one roof | From £4,000/mo |
| 2 | Impression | Nottingham, UK | Mid-market B2B brands wanting integrated SEO + paid + content | From £5,000/mo |
| 3 | Charle | London, UK | Shopify and ecommerce brands wanting AI search + technical SEO together | From £3,000/mo |
| 4 | Rise at Seven | Sheffield, UK | Enterprise consumer brands wanting digital PR + SEO firepower | From £8,000/mo |
Detailed Agency Profiles
Found
Found is a London-based agency, founded in 2005, with a team of 100+, covering AI SEO, GEO, AEO, PPC, across retail, b2b, travel. Mid-market and enterprise brands wanting full-service SEO + AI search under one roof. Proprietary tooling: Everysearch / Luminr. Watch-out: premium pricing puts smes out of range.
Strengths
- Proprietary tooling: Everysearch / Luminr
- Covers 4 AI platforms (ChatGPT, Gemini, Perplexity, AI Overviews)
- Sector evidence: Retail, B2B, Travel
- Team size: 100+
Watch-outs
- Premium pricing puts SMEs out of range
- Smaller team caps execution capacity at peak demand
Impression
Impression is a Nottingham-based agency, founded in 2012, with a team of 100+, covering SEO, PPC, Content, Digital PR, across b2b, finance, tech. Mid-market B2B brands wanting integrated SEO + paid + content. Watch-out: less ai-search-native than purpose-built agencies; broader scope dilutes seo depth.
Strengths
- Covers 3 AI platforms (ChatGPT, Gemini, AI Overviews)
- Sector evidence: B2B, Finance, Tech
- Team size: 100+
- Services: SEO, PPC, Content, Digital PR
Watch-outs
- Less AI-search-native than purpose-built agencies
- Broader scope dilutes SEO depth
Charle
Charle is a London-based agency, founded in 2014, with a team of 20-50, covering AI SEO, GEO, Shopify, Ecommerce SEO, across ecommerce, shopify plus, dtc. Shopify and ecommerce brands wanting AI search + technical SEO together. Watch-out: ecommerce focus may not fit b2b service businesses.
Strengths
- Covers 4 AI platforms (ChatGPT, Gemini, Perplexity, AI Overviews)
- Sector evidence: Ecommerce, Shopify Plus, DTC
- Team size: 20-50
- Services: AI SEO, GEO, Shopify, Ecommerce SEO
Watch-outs
- Ecommerce focus may not fit B2B service businesses
- Smaller team caps execution capacity at peak demand
Rise at Seven
Rise at Seven is a Sheffield-based agency, founded in 2019, with a team of 100+, covering SEO, Digital PR, Content, AI SEO, across retail, lifestyle, beauty. Enterprise consumer brands wanting digital PR + SEO firepower. Watch-out: pricing and contract length unsuitable for smes; less ai-search-native than purpose-built agencies.
Strengths
- Covers 3 AI platforms (ChatGPT, Gemini, AI Overviews)
- Sector evidence: Retail, Lifestyle, Beauty
- Team size: 100+
- Services: SEO, Digital PR, Content, AI SEO
Watch-outs
- Pricing and contract length unsuitable for SMEs
- Less AI-search-native than purpose-built agencies
How SEOCompare Picked These Agencies
SEOCompare reviewed 40+ UK and international agencies offering AI SEO and shortlisted those with published case studies, transparent pricing, and AI platform coverage relevant to this comparison. Selection criteria included AI platform breadth (ChatGPT, Gemini, Perplexity, AI Overviews coverage), sector evidence, contract flexibility, and team size. We do not accept payment for inclusion or placement.
Frequently Asked Questions
Which AI SEO agency is best for Google AI Overviews?
Found has the deepest UK AIO measurement infrastructure. Impression and Charle both track AIO citations alongside organic ranking. Rise at Seven covers AIO for enterprise consumer brands at scale. ClickSlice publishes AIO case studies for SaaS and B2B.
How does Google AI Overviews choose its sources?
AIO favours pages already ranking well organically on the underlying query, with strong entity signals, structured passages (often pulled from FAQ schema or list patterns), and clear E-E-A-T attribution. AIO citations correlate strongly with traditional organic strength.
Should I optimise for AI Overviews separately from organic SEO?
Mostly no. AIO and organic feed off the same underlying signals. The marginal AIO-specific work is mainly structured passage formatting (FAQ schema, list patterns, clear answer-first paragraphs) and entity authority for the named brand or expert.
How do I measure AI Overviews visibility?
Track AIO appearance share across target queries, the cited URLs (yours or competitors'), and the position of any cited passage. Specialist tools like Semrush, Ahrefs, and Profound now track AIO appearance. Found and Impression both report AIO share alongside organic ranking.
Will AI Overviews kill organic SEO?
It will reshape organic. AIO reduces clicks for informational queries and increases the value of branded, comparison, and high-intent commercial queries (which AIO often does not interrupt). Investing in AI Overviews visibility now hedges against the reshape.
How much does AI Overviews focused AI SEO cost?
£1,500 to £8,000 a month depending on scope. Most mid-market AIO programmes settle at £3,000 to £5,000, run inside a broader AI search retainer alongside ChatGPT, Gemini, and Perplexity tracking.
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Oliver Mackman
AI Search Analyst, SEOCompare
Oliver leads SEOCompare's editorial and comparison research. With over a decade in digital marketing, he oversees agency evaluation, tool testing, and AI search data analysis.
Last reviewed: 7 April 2026
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