AI Search Tool Pricing Comparison - Q2 2026 Update
Full pricing breakdown of every major AI search tool as of April 2026. From free graders to enterprise platforms, compared by value.
Key takeaway
AI search tool pricing ranges from free to over £800 per month. The right choice depends on your budget, technical capability, and whether you need tracking, optimisation, or both. This Q2 2026 update shows current pricing across all major platforms.
Full pricing table - April 2026
| Tool | Starting price | Top tier | Primary function |
|---|---|---|---|
| Semrush | £79/mo | £359/mo | All-in-one SEO suite with AI tracking features |
| Ahrefs | £79/mo | £799/mo | Backlink analysis and content explorer with AI visibility data |
| SE Ranking | £99/mo | £223/mo + £71 AI add-on | Rank tracking with dedicated AI search monitoring module |
| Otterly.AI | £23/mo | £789/mo | Purpose-built AI search tracking across ChatGPT, Perplexity, Gemini |
| Peec AI | €89/mo | €499/mo | AI visibility monitoring and optimisation recommendations |
| Profound | £399/mo | Custom | Enterprise AI search analytics and citation tracking |
| Conductor | Enterprise pricing | Custom | Enterprise content intelligence with AI search features |
| GetCito | Free | Free | Free AI citation checker for basic visibility audits |
| HubSpot AEO Grader | Free | Free | Free answer engine optimisation scoring tool |
| Amplitude | Free | Custom | Product analytics with AI search referral tracking |
What changed since Q1
Several notable shifts since our launch comparison:
- SE Ranking launched its AI add-on at £71/month on top of base plans, making it the first traditional SEO tool to offer dedicated AI search monitoring as a paid module
- Otterly.AI expanded its enterprise tier to £789/month with unlimited tracking across all AI platforms and API access
- GetCito remains free and continues to improve its citation checking capabilities, making it the best zero-cost entry point
- Ahrefs added AI visibility metrics to its content explorer, though these are still in beta
Best value by budget tier
Free (testing the waters): Start with GetCito for citation checking and HubSpot's AEO Grader for content scoring. These give you a baseline view of your AI visibility with no investment.
Under £120/month (small business): Otterly.AI at £23/month offers the best dedicated AI search tracking at the lowest price. If you also need traditional SEO data, Semrush's £79 plan covers both.
£120-500/month (growing business): SE Ranking at £99 plus the £71 AI add-on gives you comprehensive rank tracking and AI monitoring for £174/month. Alternatively, Peec AI at €89-499 offers a pure-play AI visibility platform with strong optimisation recommendations.
£400+/month (enterprise): Profound at £399+ provides deep analytics. Conductor offers full enterprise content intelligence. At this level, you are likely pairing tools rather than choosing one.
For detailed reviews of individual tools, see our complete AI search tools comparison.
Oliver Mackman
AI Search Analyst, SEOCompare
Oliver leads SEOCompare's editorial and comparison research. With over a decade in digital marketing, he oversees agency evaluation, tool testing, and AI search data analysis.
Last reviewed: 7 April 2026
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