AI SEO ROI Calculator

Estimate the 12-month revenue impact of AI search optimisation. Runs in your browser. No data is stored or transmitted. No signup required.

From Google Analytics, GSC, or your CMS dashboard.

UK B2B average is 2 to 3%; UK ecommerce average is 1.5 to 2.5%; UK SaaS trial signup is 4 to 8%.

For subscription or service businesses, use 12-month customer value.

5% 30% 100%

UK AI SEO programmes typically deliver 15% to 60% uplift in 12 months. Conservative: 15%. Realistic: 30%. Aggressive: 60%+.

UK SME £1,500-£3,000/mo; mid-market £3,000-£8,000/mo; enterprise £8,000-£25,000+/mo.

Your estimated 12-month impact

Incremental monthly visitors
1,500
Incremental monthly conversions
38
Incremental annual revenue
£225,000
12-month agency cost
£36,000
Net 12-month ROI
£189,000
Return multiple
6.3x
Months to break-even
2

Estimates assume linear traffic growth across 12 months. Real programmes typically show slower months 1-3 and accelerated months 6-12 as schema and citations compound.

How to use this calculator

Enter your current monthly organic visitors, baseline conversion rate, average order value, target uplift, and monthly agency cost. The calculator estimates incremental visitors, conversions, annual revenue, total agency spend over 12 months, net ROI, return multiple, and months to break even.

What good looks like for UK AI SEO

  • Conservative scenario (15% uplift): appropriate for established sites with strong existing SEO. Expect break-even in months 4-6.
  • Realistic scenario (30% uplift): typical for mid-market UK SMEs with foundational SEO and headroom for AI citation growth. Break-even in months 2-3.
  • Aggressive scenario (60%+ uplift): achievable for sites starting from a low base or in low-competition verticals. Break-even within month 1.

What this calculator does not capture

Brand search uplift (AI citations build awareness even without click-throughs), reduced reliance on paid acquisition, lower customer acquisition cost over time, and improved win rates from being the cited authority in your category. Conservative ROI estimates underweight these compounding effects.

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