AI Visibility Score Self-Check
12-question audit. Answer Yes, Partial, or No for each. Score updates as you go. No signup, no email, no data leaves your browser.
1. Does your homepage H1 clearly state what your business does, where, and for whom (4+ words)?
2. Do you have Organization schema (JSON-LD) on every page?
3. Do you have Person schema for at least one named author or founder?
4. Do you have FAQPage or Speakable schema on key landing pages?
5. Does your robots.txt explicitly allow GPTBot, ClaudeBot, and PerplexityBot?
6. Do you publish a llms.txt file at /llms.txt with substantive content?
7. Is your site verified in Bing Webmaster Tools (msvalidate.01 meta tag present)?
8. Do your key pages start with a 1-3 sentence answer in the first 100 words?
9. Do your top 10 ranking pages include comparison tables, lists, or structured data blocks?
10. Does every content page show a named author with role and link to a bio page?
11. Do your stat or data pages cite primary sources (UK Finance, ONS, GSC, named studies)?
12. Do your key pages display a last-updated date and is it within the last 90 days?
How the scoring works
Each question is weighted 4 to 8 points based on its impact on AI search visibility. Crawlability (allowing GPTBot, ClaudeBot, PerplexityBot) and schema (Organization, Person, FAQPage) carry the highest weight because they determine whether AI platforms can read and recognise your content at all. Content structure and authority signals carry medium weight; freshness carries the lowest weight.
Score bands and what they mean
- 80-100: AI-ready. Your site has the foundation for AI citations. Focus on content depth, original research, and external authority signals next.
- 60-79: Partial readiness. Foundation is mostly there but gaps will limit AI citation rates. Fix schema and crawlability first.
- 40-59: At risk. Multiple foundational gaps mean AI platforms struggle to read or trust your content. Prioritise robots.txt and Organization schema this week.
- 0-39: Invisible. AI platforms cannot reliably parse your site. Start with the crawlability and schema basics; nothing else matters until those are in place.
How this compares to UK agency sites
Our 26 April 2026 audit of 12 UK SEO agency homepages found an average score of 2.8 out of 8 (35%) on a tighter version of these criteria. Only 1 of 12 had FAQPage schema. Only 2 of 12 explicitly allowed AI bots in robots.txt. See the full agency audit for the named results.