Key takeaway

Otterly AI wins on affordability and SMB access. Peec AI leads on EU compliance and GDPR-first design. Scrunch is the enterprise pick for brand safety and hallucination detection. All three track six or more AI platforms. The right choice depends on your budget, geography, and risk tolerance.

Why compare these three?

Most AI search tools bolt visibility tracking onto an existing SEO suite. Otterly AI, Peec AI, and Scrunch are different. All three are purpose-built for AI search monitoring. They track how brands appear in ChatGPT, Gemini, Perplexity, and other AI engines. If you need dedicated AI visibility tracking, these are the three platforms worth shortlisting. For the full landscape, see our complete AI search tools comparison.

Comparison table

Feature	Otterly AI	Peec AI	Scrunch
Starting price	£23/mo	€89/mo (~£75)	£240/mo
Top tier	£789/mo	€499/mo (~£420)	£800+/mo
Platforms tracked	6 (ChatGPT, Gemini, Perplexity, Claude, Copilot, AI Overviews)	6 (ChatGPT, Gemini, Perplexity, Claude, Copilot, AI Overviews)	5 (ChatGPT, Gemini, Perplexity, Copilot, AI Overviews)
Unique feature	Weekly AI search snapshots, prompt library	Percentage-based visibility scoring, GDPR compliance	Hallucination detection, knowledge hub
Best for	SMBs, freelancers, agencies on a budget	EU-based businesses, regulated industries	Enterprise brands, reputation-sensitive organisations
Free trial	Yes (limited)	Demo available	Demo available

Otterly AI - best for budget and SMB

Otterly AI is the most accessible dedicated AI tracker on the market. At £23 per month, it costs less than one hour of agency time. It tracks six AI platforms and provides weekly visibility snapshots. A prompt library shows which queries trigger mentions of your brand. The interface is clean and needs no technical setup.

Pros: Lowest entry price in the category. Six-platform coverage. Easy onboarding. Weekly email digests.

Cons: Limited analytics depth at lower tiers. No hallucination detection. Enterprise features only available at £789/month. Read our full Otterly AI review.

Peec AI - best for EU compliance

Peec AI approaches AI visibility through a European lens. Built with GDPR compliance at its core, it uses percentage-based scoring rather than raw mention counts. This gives a clearer picture of competitive share of voice. Starting at €89 per month, it offers detailed optimisation recommendations alongside tracking.

Pros: GDPR-first architecture. Percentage scoring for competitive benchmarking. Actionable optimisation suggestions. Six-platform tracking.

Cons: Priced in euros, which adds currency friction for UK buyers. Smaller user community than Otterly. Less enterprise flexibility than Scrunch. See our Peec AI review for full details.

Scrunch - best for enterprise brand safety

Scrunch is built for organisations where AI-generated misinformation is a business risk. Its hallucination detection engine flags when AI platforms make factually wrong claims about your brand, products, or services. The knowledge hub lets you maintain a canonical source of truth. Scrunch benchmarks AI outputs against it.

Pros: Hallucination detection is genuinely unique. Knowledge hub for brand fact-checking. Enterprise-grade reporting. Strong for reputation management.

Cons: Starting at £240/month, it is the most expensive option here. Tracks five platforms rather than six (no Claude). Overkill for small businesses with simple monitoring needs.

Verdict

Choose Otterly AI if you want affordable, reliable AI visibility tracking without complexity. Choose Peec AI if you operate in the EU, handle regulated data, or want percentage-based competitive scoring. Choose Scrunch if brand safety and hallucination detection are non-negotiable requirements.

All three are credible platforms. The decision comes down to budget, geography, and whether you need accuracy detection or simple mention tracking. For broader comparisons including traditional SEO suites with AI features, see our best AI search tools guide.

Otterly AI vs Peec AI vs Scrunch