How much does Charle cost compared to Targeted SEO?

Charle starts from £3,000/month with a 6-month minimum contract. Targeted SEO starts from £1,500/month with a 3-month minimum contract. Both sit in the Mid-market (Charle) and SME (Targeted SEO) bands for UK SEO retainers.

Which AI platforms do Charle and Targeted SEO cover?

Charle covers ChatGPT, Gemini, Perplexity, AI Overviews (4 platforms). Targeted SEO covers ChatGPT, AI Overviews (2 platforms). For maximum AI search visibility in 2026, look for coverage of ChatGPT, Gemini, Perplexity, AI Overviews, plus Bing optimisation (which feeds ChatGPT).

What sectors do Charle and Targeted SEO specialise in?

Charle works primarily with Ecommerce, Shopify Plus, DTC. Targeted SEO works primarily with Local services, Ecommerce, B2B. Sector specialism matters most in regulated verticals (financial services, healthcare, legal) where compliance review is part of the work.

UK SEO Agency Comparison

Charle vs Targeted SEO

Q: Which is better for UK businesses, Charle or Targeted SEO?

Neither is universally better. Charle is best for shopify and ecommerce brands wanting ai search + technical seo together. Targeted SEO is best for uk smes and local service businesses wanting affordable seo + ai. Choose based on your sector, budget (Charle from £3,000/month vs Targeted SEO from £1,500/month), and AI platform coverage needs.

Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.

Charle (from £3,000/month, 6-month minimum, 4 AI platforms covered) is best for shopify and ecommerce brands wanting ai search + technical seo together. Targeted SEO (from £1,500/month, 3-month minimum, 2 AI platforms covered) is best for uk smes and local service businesses wanting affordable seo + ai. Pick Charle if you prioritise ecommerce or shopify plus; pick Targeted SEO if you prioritise local services or ecommerce.

Side-by-side

Criterion	Charle	Targeted SEO
Headquarters	London, UK	Manchester, UK
Founded	2014	2015
Team size	20-50	10-20
Starting price	£3,000/mo	£1,500/mo · cheaper
Pricing band	Mid-market	SME
Minimum contract	6 months	3 months · shorter
Services	AI SEO, GEO, Shopify, Ecommerce SEO	SEO, AI SEO, Local SEO
Sector focus	Ecommerce, Shopify Plus, DTC	Local services, Ecommerce, B2B
AI platforms covered	ChatGPT, Gemini, Perplexity, AI Overviews (4) · wider	ChatGPT, AI Overviews (2)
Proprietary tool	—	—
Case studies	10+	10+
Best for	Shopify and ecommerce brands wanting AI search + technical SEO together	UK SMEs and local service businesses wanting affordable SEO + AI
Watch out for	Ecommerce focus may not fit B2B service businesses	AI platform coverage narrow; team size caps enterprise capacity

When Charle wins

Pick Charle if your business matches the ecommerce or shopify plus or dtc profile, your monthly budget is comfortable around £3,000, and you want 4 disciplines from one provider. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

When Targeted SEO wins

Pick Targeted SEO if your business matches the local services or ecommerce or b2b profile, your monthly budget is comfortable around £1,500, and you want 3 disciplines from one provider. Their 3-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

Verdict

Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.