How much does Charle cost compared to Found?

Charle starts from £3,000/month with a 6-month minimum contract. Found starts from £4,000/month with a 6-month minimum contract. Both sit in the Mid-market (Charle) and Mid-market to enterprise (Found) bands for UK SEO retainers.

Which AI platforms do Charle and Found cover?

Charle covers ChatGPT, Gemini, Perplexity, AI Overviews (4 platforms). Found covers ChatGPT, Gemini, Perplexity, AI Overviews (4 platforms). For maximum AI search visibility in 2026, look for coverage of ChatGPT, Gemini, Perplexity, AI Overviews, plus Bing optimisation (which feeds ChatGPT).

What sectors do Charle and Found specialise in?

Charle works primarily with Ecommerce, Shopify Plus, DTC. Found works primarily with Retail, B2B, Travel, Finance. Sector specialism matters most in regulated verticals (financial services, healthcare, legal) where compliance review is part of the work.

UK SEO Agency Comparison

Charle vs Found

Q: Which is better for UK businesses, Charle or Found?

Neither is universally better. Charle is best for shopify and ecommerce brands wanting ai search + technical seo together. Found is best for mid-market and enterprise brands wanting full-service seo + ai search under one roof. Choose based on your sector, budget (Charle from £3,000/month vs Found from £4,000/month), and AI platform coverage needs.

Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.

Charle (from £3,000/month, 6-month minimum, 4 AI platforms covered) is best for shopify and ecommerce brands wanting ai search + technical seo together. Found (from £4,000/month, 6-month minimum, 4 AI platforms covered) is best for mid-market and enterprise brands wanting full-service seo + ai search under one roof. Pick Charle if you prioritise ecommerce or shopify plus; pick Found if you prioritise retail or b2b.

Side-by-side

Criterion	Charle	Found
Headquarters	London, UK	London, UK
Founded	2014	2005
Team size	20-50	100+
Starting price	£3,000/mo · cheaper	£4,000/mo
Pricing band	Mid-market	Mid-market to enterprise
Minimum contract	6 months	6 months
Services	AI SEO, GEO, Shopify, Ecommerce SEO	AI SEO, GEO, AEO, PPC, Digital PR, Content
Sector focus	Ecommerce, Shopify Plus, DTC	Retail, B2B, Travel, Finance · broader
AI platforms covered	ChatGPT, Gemini, Perplexity, AI Overviews (4)	ChatGPT, Gemini, Perplexity, AI Overviews (4)
Proprietary tool	—	Everysearch / Luminr
Case studies	10+	10+
Best for	Shopify and ecommerce brands wanting AI search + technical SEO together	Mid-market and enterprise brands wanting full-service SEO + AI search under one roof
Watch out for	Ecommerce focus may not fit B2B service businesses	Premium pricing puts SMEs out of range

When Charle wins

Pick Charle if your business matches the ecommerce or shopify plus or dtc profile, your monthly budget is comfortable around £3,000, and you want 4 disciplines from one provider. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

When Found wins

Pick Found if your business matches the retail or b2b or travel or finance profile, your monthly budget is comfortable around £4,000, and you want the Everysearch / Luminr tooling. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

Verdict

Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.