How much does Charle cost compared to MRS Digital?

Charle starts from £3,000/month with a 6-month minimum contract. MRS Digital starts from £2,000/month with a 3-month minimum contract. Both sit in the Mid-market (Charle) and SME to mid-market (MRS Digital) bands for UK SEO retainers.

Which AI platforms do Charle and MRS Digital cover?

Charle covers ChatGPT, Gemini, Perplexity, AI Overviews (4 platforms). MRS Digital covers ChatGPT, AI Overviews (2 platforms). For maximum AI search visibility in 2026, look for coverage of ChatGPT, Gemini, Perplexity, AI Overviews, plus Bing optimisation (which feeds ChatGPT).

What sectors do Charle and MRS Digital specialise in?

Charle works primarily with Ecommerce, Shopify Plus, DTC. MRS Digital works primarily with B2B, Retail, Finance. Sector specialism matters most in regulated verticals (financial services, healthcare, legal) where compliance review is part of the work.

UK SEO Agency Comparison

Charle vs MRS Digital

Q: Which is better for UK businesses, Charle or MRS Digital?

Neither is universally better. Charle is best for shopify and ecommerce brands wanting ai search + technical seo together. MRS Digital is best for uk smes wanting affordable ai seo with short contracts. Choose based on your sector, budget (Charle from £3,000/month vs MRS Digital from £2,000/month), and AI platform coverage needs.

Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.

Charle (from £3,000/month, 6-month minimum, 4 AI platforms covered) is best for shopify and ecommerce brands wanting ai search + technical seo together. MRS Digital (from £2,000/month, 3-month minimum, 2 AI platforms covered) is best for uk smes wanting affordable ai seo with short contracts. Pick Charle if you prioritise ecommerce or shopify plus; pick MRS Digital if you prioritise b2b or retail.

Side-by-side

Criterion	Charle	MRS Digital
Headquarters	London, UK	Southampton, UK
Founded	2014	2007
Team size	20-50	20-50
Starting price	£3,000/mo	£2,000/mo · cheaper
Pricing band	Mid-market	SME to mid-market
Minimum contract	6 months	3 months · shorter
Services	AI SEO, GEO, Shopify, Ecommerce SEO	SEO, AI SEO, PPC, Web design
Sector focus	Ecommerce, Shopify Plus, DTC	B2B, Retail, Finance
AI platforms covered	ChatGPT, Gemini, Perplexity, AI Overviews (4) · wider	ChatGPT, AI Overviews (2)
Proprietary tool	—	—
Case studies	10+	10+
Best for	Shopify and ecommerce brands wanting AI search + technical SEO together	UK SMEs wanting affordable AI SEO with short contracts
Watch out for	Ecommerce focus may not fit B2B service businesses	Smaller team limits enterprise capacity; AI platform coverage narrower than specialists

When Charle wins

Pick Charle if your business matches the ecommerce or shopify plus or dtc profile, your monthly budget is comfortable around £3,000, and you want 4 disciplines from one provider. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

When MRS Digital wins

Pick MRS Digital if your business matches the b2b or retail or finance profile, your monthly budget is comfortable around £2,000, and you want 4 disciplines from one provider. Their 3-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

Verdict

Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.