How to Get Your B2B Company Recommended by ChatGPT

B2B companies can get recommended by ChatGPT. When a buyer asks "best accounting software for UK SMEs" or "top managed IT services in Manchester," ChatGPT responds with company recommendations. Getting into those recommendations requires Bing indexing, consistent entity signals across platforms, case studies with specific metrics, and thought leadership content. Most B2B companies see initial results within 3-6 months.

Step 1: Get indexed in Bing

ChatGPT uses Bing as its search index. Not Google. If your B2B website is not indexed in Bing, ChatGPT cannot find you. This is the first and most critical step.

1. Go to Bing Webmaster Tools (bing.com/webmasters)
2. Add your website and verify ownership
3. Submit your XML sitemap
4. Implement IndexNow for instant Bing indexing of new content
5. Create a Bing Places listing if you have a physical office

Check your current Bing indexation by searching "site:yourdomain.com" on Bing. If fewer than 50% of your pages are indexed, you have work to do. Submit your sitemap and request indexation through Bing Webmaster Tools.

Step 2: Build your entity profile

AI engines must understand what your company is before they can recommend it. Entity building means creating a consistent, specific description of your business across every platform where your brand appears. When multiple sources agree on what you are, ChatGPT gains confidence recommending you.

Write your entity description

Create a standard company description that answers:

• What do you do? Specific service or product category
• Who do you serve? Target industry, company size, geography
• Where do you operate? UK, global, specific regions
• What makes you different? One clear differentiator

Example: "Acme Solutions provides cloud-based payroll software for UK mid-market businesses with 50-500 employees, with HMRC-integrated real-time tax calculations." This is specific, factual, and citable. ChatGPT can extract and use this description.

Compare with: "Acme Solutions is a leading provider of innovative workforce management solutions." This is vague, promotional, and useless to AI engines.

Deploy your entity description consistently

Put this exact description (or close variations) on:

Step 3: Create case studies with specific metrics

Case studies are the strongest B2B content type for ChatGPT citations. AI engines love case studies because they contain specific, verifiable claims. "We helped Company X increase revenue by 42% over 6 months" is the kind of concrete statement ChatGPT cites confidently.

How to format case studies for ChatGPT

1. Put results in the headline and first paragraph. "How [Client] achieved 42% revenue growth with [Your Product]." ChatGPT extracts content from the first 30% of a page.
2. Name the client and their context. "[Client], a 200-person B2B SaaS company in the UK fintech sector." Anonymous case studies are weaker.
3. Use specific numbers throughout. Percentages, timeframes, before/after comparisons. Specific data is high-confidence content for AI.
4. Structure with clear sections. Challenge, solution, results. Each section with its own heading.
5. Add Article schema. Include specific claims in the schema description property.

How many case studies do you need?

Five strong case studies with specific metrics is better than twenty vague ones. Each case study should demonstrate a different use case, industry, or outcome type. This gives ChatGPT multiple angles to cite you from depending on the user's query.

Step 4: Build thought leadership content

B2B thought leadership content proves your expertise to AI engines. But not all thought leadership works. AI engines prefer content with original data, specific insights, and definitive positions. Generic "industry trends" content adds nothing because AI has already trained on millions of similar articles.

Content that ChatGPT cites

• Original research and data. "Our analysis of 500 UK mid-market companies found that..." Original data is citable because ChatGPT cannot find it elsewhere.
• Industry benchmarks. "The average B2B SaaS conversion rate in the UK is 2.3% based on our client data." Specific benchmarks are high-value AI content.
• How-to guides with specific steps. Detailed, practical guides with numbered steps and specific actions. Not vague advice.
• Comparison content. "Service A vs Service B" pages with structured feature comparisons and clear recommendations.
• FAQ pages. Questions and answers matching the exact queries B2B buyers ask ChatGPT.

Content that ChatGPT ignores

• Generic blog posts that rehash common knowledge
• Promotional content heavy with sales language
• Content without specific data or original insights
• Pages with vague titles like "The future of [industry]"
• Landing pages designed for conversion rather than information

Step 5: Build brand mentions

Brand mentions across the web have a 0.664 correlation with AI citations. For B2B companies, brand mentions come from industry publications, LinkedIn activity, podcast appearances, conference speaking, and partner ecosystem mentions. Each independent mention adds to the consensus signal ChatGPT uses when recommending companies.

B2B brand mention sources

Step 6: Optimise your service pages

B2B service pages are often written for human visitors and completely invisible to AI. Transform them by adding:

• Answer capsule defining the service in clear, specific terms (first 100 words)
• Who this is for section specifying target industry, company size, and use case
• What you deliver section with specific deliverables, not vague promises
• Pricing guidance (even ranges help AI position you against competitors)
• FAQ section with FAQPage schema answering common buyer questions
• Case study summaries with specific metrics linking to full case studies

Step 7: Allow AI crawlers

Check your robots.txt. Some B2B websites and CMS platforms block AI crawlers by default. Ensure GPTBot, OAI-SearchBot, ChatGPT-User, Google-Extended, Anthropic-AI, and PerplexityBot are all allowed.

Timeline: What to expect

Measuring B2B ChatGPT visibility

1. Weekly query testing. Run 20 B2B-relevant queries in ChatGPT. Record whether you appear, your position, and which competitors are listed.
2. Referral traffic. Check Google Analytics for chat.openai.com and chatgpt.com referral sources. This confirms real visibility.
3. Bing indexation. Monitor Bing Webmaster Tools for crawl coverage and indexation rate.
4. Entity consistency check. Quarterly audit of entity descriptions across all platforms.
5. Brand mention tracking. Use Google Alerts or dedicated tools to monitor new brand mentions.

What to do next

• Get a free AI visibility audit for your B2B company
• Complete AI SEO guide for B2B
• LinkedIn and AI SEO for B2B
• General guide to ChatGPT citations
• B2B AI search agency comparison