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AI Search Optimisation Guides
Independent guides covering everything from the basics of AI search to technical implementation, platform-specific citation strategies, and buying advice. Written by Oliver Mackman.
Getting Started
What is AI Search Optimisation? Plain-English guide to AI search optimisation. What it is, why it matters, and how it works. AI Search for Beginners Starting from zero. The basics of AI search and what businesses need to know. Agency vs Tool Should you hire an agency or use tools in-house? Cost, skill, and time comparison.
Comparisons
GEO vs SEO How Generative Engine Optimisation differs from traditional SEO and why you need both. AEO vs GEO vs LLMO The differences between Answer Engine, Generative Engine, and Large Language Model Optimisation. AI SEO vs Traditional SEO What changes when you add AI search to your SEO strategy and what stays the same. ChatGPT vs Perplexity vs Gemini How the three major AI search platforms differ for businesses trying to get cited.
How to Get Cited
How to Get Cited in AI Overviews Get your content into Google's AI Overview answers. What works, what does not. How to Get Cited in ChatGPT ChatGPT indexes from Bing, not Google. Here is what you need to do differently. How to Get Cited in Perplexity Perplexity cites sources inline. How to become one of those cited sources. How to Get Cited in Claude What Claude looks for when selecting sources to reference in answers. How to Get Cited in Gemini Google's Gemini has its own citation patterns. How to optimise for them.
Technical
Schema Markup for AI Search Which schema types matter for AI visibility and how to implement them correctly. Structure Your Website for AI Crawlers Technical guide to making your site readable by GPTBot, ClaudeBot, and other AI crawlers. llms.txt Setup Guide How to create and implement llms.txt to help AI models understand your site.
Buying Guides
AI Search Optimisation Cost Guide UK What agencies actually charge. Pricing data from 115+ agencies, broken down by business size. How to Choose an AI Search Agency What to look for when evaluating AI search agencies. Red flags and green flags. Agency vs Freelance vs DIY Three routes to AI search visibility. Pros, cons, and costs of each approach.
Service Pages
AI SEO Audit Check your AI search visibility across ChatGPT, Gemini, Perplexity, AI Overviews, Claude, and Copilot. AI Visibility Check Quick check of how visible your business is across AI search platforms. AI Search Visibility Understanding and improving your presence in AI-generated search results. ChatGPT Visibility How to check and improve your business visibility specifically in ChatGPT.
By Platform (ChatGPT / GEO)
ChatGPT SEO for B2B Companies How B2B companies can get recommended in ChatGPT answers. Entity signals, Bing indexing, and thought leadership. ChatGPT SEO for Ecommerce Getting your products recommended in ChatGPT shopping queries. Product schema, reviews, and citations. ChatGPT SEO for SaaS How SaaS companies can appear in ChatGPT recommendations. Comparison pages, integrations, and brand entity. GEO for Fintech Generative Engine Optimisation for fintech and financial services. FCA compliance, YMYL trust signals. GEO for Healthcare GEO strategies for medical practices and healthcare providers. CQC compliance, patient trust, YMYL.
Brand Building
Build Brand AI Trust How to build the kind of brand presence that AI platforms trust and cite. AI Visibility Score What your AI visibility score means and how to improve it across platforms. Show on AI Search Practical steps to make your business visible in AI-generated answers. Get Found on ChatGPT Focused guide on making your business discoverable through ChatGPT specifically.