How much does Angelfish Marketing cost compared to Impression?

Angelfish Marketing starts from £2,500/month with a 6-month minimum contract. Impression starts from £5,000/month with a 6-month minimum contract. Both sit in the SME to mid-market (Angelfish Marketing) and Mid-market to enterprise (Impression) bands for UK SEO retainers.

Which AI platforms do Angelfish Marketing and Impression cover?

Angelfish Marketing covers ChatGPT, AI Overviews (2 platforms). Impression covers ChatGPT, Gemini, AI Overviews (3 platforms). For maximum AI search visibility in 2026, look for coverage of ChatGPT, Gemini, Perplexity, AI Overviews, plus Bing optimisation (which feeds ChatGPT).

What sectors do Angelfish Marketing and Impression specialise in?

Angelfish Marketing works primarily with B2B, Manufacturing, Tech. Impression works primarily with B2B, Finance, Tech, Retail. Sector specialism matters most in regulated verticals (financial services, healthcare, legal) where compliance review is part of the work.

UK SEO Agency Comparison

Angelfish Marketing vs Impression

Q: Which is better for UK businesses, Angelfish Marketing or Impression?

Neither is universally better. Angelfish Marketing is best for b2b and manufacturing brands wanting seo + inbound content together. Impression is best for mid-market b2b brands wanting integrated seo + paid + content. Choose based on your sector, budget (Angelfish Marketing from £2,500/month vs Impression from £5,000/month), and AI platform coverage needs.

Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.

Angelfish Marketing (from £2,500/month, 6-month minimum, 2 AI platforms covered) is best for b2b and manufacturing brands wanting seo + inbound content together. Impression (from £5,000/month, 6-month minimum, 3 AI platforms covered) is best for mid-market b2b brands wanting integrated seo + paid + content. Pick Angelfish Marketing if you prioritise b2b or manufacturing; pick Impression if you prioritise b2b or finance.

Side-by-side

Criterion	Angelfish Marketing	Impression
Headquarters	Cheltenham, UK	Nottingham, UK
Founded	2007	2012
Team size	10-20	100+
Starting price	£2,500/mo · cheaper	£5,000/mo
Pricing band	SME to mid-market	Mid-market to enterprise
Minimum contract	6 months	6 months
Services	SEO, AI SEO, Content, Inbound	SEO, PPC, Content, Digital PR, AI SEO
Sector focus	B2B, Manufacturing, Tech	B2B, Finance, Tech, Retail · broader
AI platforms covered	ChatGPT, AI Overviews (2)	ChatGPT, Gemini, AI Overviews (3) · wider
Proprietary tool	—	—
Case studies	10+	20+
Best for	B2B and manufacturing brands wanting SEO + inbound content together	Mid-market B2B brands wanting integrated SEO + paid + content
Watch out for	AI platform coverage narrower than specialists; B2C experience limited	Less AI-search-native than purpose-built agencies; broader scope dilutes SEO depth

When Angelfish Marketing wins

Pick Angelfish Marketing if your business matches the b2b or manufacturing or tech profile, your monthly budget is comfortable around £2,500, and you want 4 disciplines from one provider. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

When Impression wins

Pick Impression if your business matches the b2b or finance or tech or retail profile, your monthly budget is comfortable around £5,000, and you want 5 disciplines from one provider. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

Verdict

Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.