How much does Angelfish Marketing cost compared to Found?

Angelfish Marketing starts from £2,500/month with a 6-month minimum contract. Found starts from £4,000/month with a 6-month minimum contract. Both sit in the SME to mid-market (Angelfish Marketing) and Mid-market to enterprise (Found) bands for UK SEO retainers.

Which AI platforms do Angelfish Marketing and Found cover?

Angelfish Marketing covers ChatGPT, AI Overviews (2 platforms). Found covers ChatGPT, Gemini, Perplexity, AI Overviews (4 platforms). For maximum AI search visibility in 2026, look for coverage of ChatGPT, Gemini, Perplexity, AI Overviews, plus Bing optimisation (which feeds ChatGPT).

What sectors do Angelfish Marketing and Found specialise in?

Angelfish Marketing works primarily with B2B, Manufacturing, Tech. Found works primarily with Retail, B2B, Travel, Finance. Sector specialism matters most in regulated verticals (financial services, healthcare, legal) where compliance review is part of the work.

UK SEO Agency Comparison

Angelfish Marketing vs Found

Q: Which is better for UK businesses, Angelfish Marketing or Found?

Neither is universally better. Angelfish Marketing is best for b2b and manufacturing brands wanting seo + inbound content together. Found is best for mid-market and enterprise brands wanting full-service seo + ai search under one roof. Choose based on your sector, budget (Angelfish Marketing from £2,500/month vs Found from £4,000/month), and AI platform coverage needs.

Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.

Angelfish Marketing (from £2,500/month, 6-month minimum, 2 AI platforms covered) is best for b2b and manufacturing brands wanting seo + inbound content together. Found (from £4,000/month, 6-month minimum, 4 AI platforms covered) is best for mid-market and enterprise brands wanting full-service seo + ai search under one roof. Pick Angelfish Marketing if you prioritise b2b or manufacturing; pick Found if you prioritise retail or b2b.

Side-by-side

Criterion	Angelfish Marketing	Found
Headquarters	Cheltenham, UK	London, UK
Founded	2007	2005
Team size	10-20	100+
Starting price	£2,500/mo · cheaper	£4,000/mo
Pricing band	SME to mid-market	Mid-market to enterprise
Minimum contract	6 months	6 months
Services	SEO, AI SEO, Content, Inbound	AI SEO, GEO, AEO, PPC, Digital PR, Content
Sector focus	B2B, Manufacturing, Tech	Retail, B2B, Travel, Finance · broader
AI platforms covered	ChatGPT, AI Overviews (2)	ChatGPT, Gemini, Perplexity, AI Overviews (4) · wider
Proprietary tool	—	Everysearch / Luminr
Case studies	10+	10+
Best for	B2B and manufacturing brands wanting SEO + inbound content together	Mid-market and enterprise brands wanting full-service SEO + AI search under one roof
Watch out for	AI platform coverage narrower than specialists; B2C experience limited	Premium pricing puts SMEs out of range

When Angelfish Marketing wins

Pick Angelfish Marketing if your business matches the b2b or manufacturing or tech profile, your monthly budget is comfortable around £2,500, and you want 4 disciplines from one provider. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

When Found wins

Pick Found if your business matches the retail or b2b or travel or finance profile, your monthly budget is comfortable around £4,000, and you want the Everysearch / Luminr tooling. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

Verdict

Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.