How much does Impression cost compared to MRS Digital?

Impression starts from £5,000/month with a 6-month minimum contract. MRS Digital starts from £2,000/month with a 3-month minimum contract. Both sit in the Mid-market to enterprise (Impression) and SME to mid-market (MRS Digital) bands for UK SEO retainers.

Which AI platforms do Impression and MRS Digital cover?

Impression covers ChatGPT, Gemini, AI Overviews (3 platforms). MRS Digital covers ChatGPT, AI Overviews (2 platforms). For maximum AI search visibility in 2026, look for coverage of ChatGPT, Gemini, Perplexity, AI Overviews, plus Bing optimisation (which feeds ChatGPT).

What sectors do Impression and MRS Digital specialise in?

Impression works primarily with B2B, Finance, Tech, Retail. MRS Digital works primarily with B2B, Retail, Finance. Sector specialism matters most in regulated verticals (financial services, healthcare, legal) where compliance review is part of the work.

UK SEO Agency Comparison

Impression vs MRS Digital

Q: Which is better for UK businesses, Impression or MRS Digital?

Neither is universally better. Impression is best for mid-market b2b brands wanting integrated seo + paid + content. MRS Digital is best for uk smes wanting affordable ai seo with short contracts. Choose based on your sector, budget (Impression from £5,000/month vs MRS Digital from £2,000/month), and AI platform coverage needs.

Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.

Impression (from £5,000/month, 6-month minimum, 3 AI platforms covered) is best for mid-market b2b brands wanting integrated seo + paid + content. MRS Digital (from £2,000/month, 3-month minimum, 2 AI platforms covered) is best for uk smes wanting affordable ai seo with short contracts. Pick Impression if you prioritise b2b or finance; pick MRS Digital if you prioritise b2b or retail.

Side-by-side

Criterion	Impression	MRS Digital
Headquarters	Nottingham, UK	Southampton, UK
Founded	2012	2007
Team size	100+	20-50
Starting price	£5,000/mo	£2,000/mo · cheaper
Pricing band	Mid-market to enterprise	SME to mid-market
Minimum contract	6 months	3 months · shorter
Services	SEO, PPC, Content, Digital PR, AI SEO	SEO, AI SEO, PPC, Web design
Sector focus	B2B, Finance, Tech, Retail · broader	B2B, Retail, Finance
AI platforms covered	ChatGPT, Gemini, AI Overviews (3) · wider	ChatGPT, AI Overviews (2)
Proprietary tool	—	—
Case studies	20+	10+
Best for	Mid-market B2B brands wanting integrated SEO + paid + content	UK SMEs wanting affordable AI SEO with short contracts
Watch out for	Less AI-search-native than purpose-built agencies; broader scope dilutes SEO depth	Smaller team limits enterprise capacity; AI platform coverage narrower than specialists

When Impression wins

Pick Impression if your business matches the b2b or finance or tech or retail profile, your monthly budget is comfortable around £5,000, and you want 5 disciplines from one provider. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

When MRS Digital wins

Pick MRS Digital if your business matches the b2b or retail or finance profile, your monthly budget is comfortable around £2,000, and you want 4 disciplines from one provider. Their 3-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

Verdict

Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.