Which is better for UK businesses, Found or Impression?

Neither is universally better. Found is best for mid-market and enterprise brands wanting full-service seo + ai search under one roof. Impression is best for mid-market b2b brands wanting integrated seo + paid + content. Choose based on your sector, budget (Found from £4,000/month vs Impression from £5,000/month), and AI platform coverage needs.

How much does Found cost compared to Impression?

Found starts from £4,000/month with a 6-month minimum contract. Impression starts from £5,000/month with a 6-month minimum contract. Both sit in the Mid-market to enterprise band for UK SEO retainers.

Which AI platforms do Found and Impression cover?

Found covers ChatGPT, Gemini, Perplexity, AI Overviews (4 platforms). Impression covers ChatGPT, Gemini, AI Overviews (3 platforms). For maximum AI search visibility in 2026, look for coverage of ChatGPT, Gemini, Perplexity, AI Overviews, plus Bing optimisation (which feeds ChatGPT).

What sectors do Found and Impression specialise in?

Found works primarily with Retail, B2B, Travel, Finance. Impression works primarily with B2B, Finance, Tech, Retail. Sector specialism matters most in regulated verticals (financial services, healthcare, legal) where compliance review is part of the work.

UK SEO Agency Comparison

Found vs Impression

Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.

Found (from £4,000/month, 6-month minimum, 4 AI platforms covered) is best for mid-market and enterprise brands wanting full-service seo + ai search under one roof. Impression (from £5,000/month, 6-month minimum, 3 AI platforms covered) is best for mid-market b2b brands wanting integrated seo + paid + content. Pick Found if you prioritise retail or b2b; pick Impression if you prioritise b2b or finance.

Side-by-side

Criterion	Found	Impression
Headquarters	London, UK	Nottingham, UK
Founded	2005	2012
Team size	100+	100+
Starting price	£4,000/mo · cheaper	£5,000/mo
Pricing band	Mid-market to enterprise	Mid-market to enterprise
Minimum contract	6 months	6 months
Services	AI SEO, GEO, AEO, PPC, Digital PR, Content	SEO, PPC, Content, Digital PR, AI SEO
Sector focus	Retail, B2B, Travel, Finance	B2B, Finance, Tech, Retail
AI platforms covered	ChatGPT, Gemini, Perplexity, AI Overviews (4) · wider	ChatGPT, Gemini, AI Overviews (3)
Proprietary tool	Everysearch / Luminr	—
Case studies	10+	20+
Best for	Mid-market and enterprise brands wanting full-service SEO + AI search under one roof	Mid-market B2B brands wanting integrated SEO + paid + content
Watch out for	Premium pricing puts SMEs out of range	Less AI-search-native than purpose-built agencies; broader scope dilutes SEO depth

When Found wins

Pick Found if your business matches the retail or b2b or travel or finance profile, your monthly budget is comfortable around £4,000, and you want the Everysearch / Luminr tooling. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

When Impression wins

Pick Impression if your business matches the b2b or finance or tech or retail profile, your monthly budget is comfortable around £5,000, and you want 5 disciplines from one provider. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

Verdict

Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.