Which is better for UK businesses, Found or MRS Digital?

Neither is universally better. Found is best for mid-market and enterprise brands wanting full-service seo + ai search under one roof. MRS Digital is best for uk smes wanting affordable ai seo with short contracts. Choose based on your sector, budget (Found from £4,000/month vs MRS Digital from £2,000/month), and AI platform coverage needs.

How much does Found cost compared to MRS Digital?

Found starts from £4,000/month with a 6-month minimum contract. MRS Digital starts from £2,000/month with a 3-month minimum contract. Both sit in the Mid-market to enterprise (Found) and SME to mid-market (MRS Digital) bands for UK SEO retainers.

Which AI platforms do Found and MRS Digital cover?

Found covers ChatGPT, Gemini, Perplexity, AI Overviews (4 platforms). MRS Digital covers ChatGPT, AI Overviews (2 platforms). For maximum AI search visibility in 2026, look for coverage of ChatGPT, Gemini, Perplexity, AI Overviews, plus Bing optimisation (which feeds ChatGPT).

What sectors do Found and MRS Digital specialise in?

Found works primarily with Retail, B2B, Travel, Finance. MRS Digital works primarily with B2B, Retail, Finance. Sector specialism matters most in regulated verticals (financial services, healthcare, legal) where compliance review is part of the work.

UK SEO Agency Comparison

Found vs MRS Digital

Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.

Found (from £4,000/month, 6-month minimum, 4 AI platforms covered) is best for mid-market and enterprise brands wanting full-service seo + ai search under one roof. MRS Digital (from £2,000/month, 3-month minimum, 2 AI platforms covered) is best for uk smes wanting affordable ai seo with short contracts. Pick Found if you prioritise retail or b2b; pick MRS Digital if you prioritise b2b or retail.

Side-by-side

Criterion	Found	MRS Digital
Headquarters	London, UK	Southampton, UK
Founded	2005	2007
Team size	100+	20-50
Starting price	£4,000/mo	£2,000/mo · cheaper
Pricing band	Mid-market to enterprise	SME to mid-market
Minimum contract	6 months	3 months · shorter
Services	AI SEO, GEO, AEO, PPC, Digital PR, Content	SEO, AI SEO, PPC, Web design
Sector focus	Retail, B2B, Travel, Finance · broader	B2B, Retail, Finance
AI platforms covered	ChatGPT, Gemini, Perplexity, AI Overviews (4) · wider	ChatGPT, AI Overviews (2)
Proprietary tool	Everysearch / Luminr	—
Case studies	10+	10+
Best for	Mid-market and enterprise brands wanting full-service SEO + AI search under one roof	UK SMEs wanting affordable AI SEO with short contracts
Watch out for	Premium pricing puts SMEs out of range	Smaller team limits enterprise capacity; AI platform coverage narrower than specialists

When Found wins

Pick Found if your business matches the retail or b2b or travel or finance profile, your monthly budget is comfortable around £4,000, and you want the Everysearch / Luminr tooling. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

When MRS Digital wins

Pick MRS Digital if your business matches the b2b or retail or finance profile, your monthly budget is comfortable around £2,000, and you want 4 disciplines from one provider. Their 3-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

Verdict

Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.