How much does Charle cost compared to ClickSlice?

Charle starts from £3,000/month with a 6-month minimum contract. ClickSlice starts from £2,500/month with a 3-month minimum contract. Both sit in the Mid-market (Charle) and SME to mid-market (ClickSlice) bands for UK SEO retainers.

Which AI platforms do Charle and ClickSlice cover?

Charle covers ChatGPT, Gemini, Perplexity, AI Overviews (4 platforms). ClickSlice covers ChatGPT, Gemini, Perplexity, AI Overviews, Copilot (5 platforms). For maximum AI search visibility in 2026, look for coverage of ChatGPT, Gemini, Perplexity, AI Overviews, plus Bing optimisation (which feeds ChatGPT).

What sectors do Charle and ClickSlice specialise in?

Charle works primarily with Ecommerce, Shopify Plus, DTC. ClickSlice works primarily with B2B, Retail, Local services. Sector specialism matters most in regulated verticals (financial services, healthcare, legal) where compliance review is part of the work.

UK SEO Agency Comparison

Charle vs ClickSlice

Q: Which is better for UK businesses, Charle or ClickSlice?

Neither is universally better. Charle is best for shopify and ecommerce brands wanting ai search + technical seo together. ClickSlice is best for uk businesses wanting full ai search platform coverage at sme pricing. Choose based on your sector, budget (Charle from £3,000/month vs ClickSlice from £2,500/month), and AI platform coverage needs.

Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.

Charle (from £3,000/month, 6-month minimum, 4 AI platforms covered) is best for shopify and ecommerce brands wanting ai search + technical seo together. ClickSlice (from £2,500/month, 3-month minimum, 5 AI platforms covered) is best for uk businesses wanting full ai search platform coverage at sme pricing. Pick Charle if you prioritise ecommerce or shopify plus; pick ClickSlice if you prioritise b2b or retail.

Side-by-side

Criterion	Charle	ClickSlice
Headquarters	London, UK	London, UK
Founded	2014	2018
Team size	20-50	20-50
Starting price	£3,000/mo	£2,500/mo · cheaper
Pricing band	Mid-market	SME to mid-market
Minimum contract	6 months	3 months · shorter
Services	AI SEO, GEO, Shopify, Ecommerce SEO	AEO, GEO, LLMO, AI SEO
Sector focus	Ecommerce, Shopify Plus, DTC	B2B, Retail, Local services
AI platforms covered	ChatGPT, Gemini, Perplexity, AI Overviews (4)	ChatGPT, Gemini, Perplexity, AI Overviews, Copilot (5) · wider
Proprietary tool	—	—
Case studies	10+	10+
Best for	Shopify and ecommerce brands wanting AI search + technical SEO together	UK businesses wanting full AI search platform coverage at SME pricing
Watch out for	Ecommerce focus may not fit B2B service businesses	Smaller team than enterprise specialists

When Charle wins

Pick Charle if your business matches the ecommerce or shopify plus or dtc profile, your monthly budget is comfortable around £3,000, and you want 4 disciplines from one provider. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

When ClickSlice wins

Pick ClickSlice if your business matches the b2b or retail or local services profile, your monthly budget is comfortable around £2,500, and you want 4 disciplines from one provider. Their 3-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

Verdict

Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.