ClickSlice vs Impression
Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.
ClickSlice (from £2,500/month, 3-month minimum, 5 AI platforms covered) is best for uk businesses wanting full ai search platform coverage at sme pricing. Impression (from £5,000/month, 6-month minimum, 3 AI platforms covered) is best for mid-market b2b brands wanting integrated seo + paid + content. Pick ClickSlice if you prioritise b2b or retail; pick Impression if you prioritise b2b or finance.
Side-by-side
| Criterion | ClickSlice | Impression |
|---|---|---|
| Headquarters | London, UK | Nottingham, UK |
| Founded | 2018 | 2012 |
| Team size | 20-50 | 100+ |
| Starting price | £2,500/mo · cheaper | £5,000/mo |
| Pricing band | SME to mid-market | Mid-market to enterprise |
| Minimum contract | 3 months · shorter | 6 months |
| Services | AEO, GEO, LLMO, AI SEO | SEO, PPC, Content, Digital PR, AI SEO |
| Sector focus | B2B, Retail, Local services | B2B, Finance, Tech, Retail · broader |
| AI platforms covered | ChatGPT, Gemini, Perplexity, AI Overviews, Copilot (5) · wider | ChatGPT, Gemini, AI Overviews (3) |
| Proprietary tool | — | — |
| Case studies | 10+ | 20+ |
| Best for | UK businesses wanting full AI search platform coverage at SME pricing | Mid-market B2B brands wanting integrated SEO + paid + content |
| Watch out for | Smaller team than enterprise specialists | Less AI-search-native than purpose-built agencies; broader scope dilutes SEO depth |
When ClickSlice wins
Pick ClickSlice if your business matches the b2b or retail or local services profile, your monthly budget is comfortable around £2,500, and you want 4 disciplines from one provider. Their 3-month minimum contract suits brands willing to commit but unwilling to lock in for a year.
When Impression wins
Pick Impression if your business matches the b2b or finance or tech or retail profile, your monthly budget is comfortable around £5,000, and you want 5 disciplines from one provider. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.
Verdict
Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.
Not sure which to choose?
Get a free AI visibility audit to benchmark your current performance, then brief whichever agency fits.
Request your free audit