How much does Charle cost compared to Screaming Frog?

Charle starts from £3,000/month with a 6-month minimum contract. Screaming Frog starts from £5,000/month with a 6-month minimum contract. Both sit in the Mid-market (Charle) and Enterprise (Screaming Frog) bands for UK SEO retainers.

Which AI platforms do Charle and Screaming Frog cover?

Charle covers ChatGPT, Gemini, Perplexity, AI Overviews (4 platforms). Screaming Frog covers ChatGPT, AI Overviews (2 platforms). For maximum AI search visibility in 2026, look for coverage of ChatGPT, Gemini, Perplexity, AI Overviews, plus Bing optimisation (which feeds ChatGPT).

What sectors do Charle and Screaming Frog specialise in?

Charle works primarily with Ecommerce, Shopify Plus, DTC. Screaming Frog works primarily with Enterprise, Tech, Publishers. Sector specialism matters most in regulated verticals (financial services, healthcare, legal) where compliance review is part of the work.

UK SEO Agency Comparison

Charle vs Screaming Frog

Q: Which is better for UK businesses, Charle or Screaming Frog?

Neither is universally better. Charle is best for shopify and ecommerce brands wanting ai search + technical seo together. Screaming Frog is best for enterprise sites needing deep technical seo + ai crawler audit. Choose based on your sector, budget (Charle from £3,000/month vs Screaming Frog from £5,000/month), and AI platform coverage needs.

Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.

Charle (from £3,000/month, 6-month minimum, 4 AI platforms covered) is best for shopify and ecommerce brands wanting ai search + technical seo together. Screaming Frog (from £5,000/month, 6-month minimum, 2 AI platforms covered) is best for enterprise sites needing deep technical seo + ai crawler audit. Pick Charle if you prioritise ecommerce or shopify plus; pick Screaming Frog if you prioritise enterprise or tech.

Side-by-side

Criterion	Charle	Screaming Frog
Headquarters	London, UK	Henley-on-Thames, UK
Founded	2014	2010
Team size	20-50	50+
Starting price	£3,000/mo · cheaper	£5,000/mo
Pricing band	Mid-market	Enterprise
Minimum contract	6 months	6 months
Services	AI SEO, GEO, Shopify, Ecommerce SEO	Technical SEO, AI SEO, PPC, Crawling tools
Sector focus	Ecommerce, Shopify Plus, DTC	Enterprise, Tech, Publishers
AI platforms covered	ChatGPT, Gemini, Perplexity, AI Overviews (4) · wider	ChatGPT, AI Overviews (2)
Proprietary tool	—	Screaming Frog SEO Spider, Log File Analyser
Case studies	10+	20+
Best for	Shopify and ecommerce brands wanting AI search + technical SEO together	Enterprise sites needing deep technical SEO + AI crawler audit
Watch out for	Ecommerce focus may not fit B2B service businesses	Less brand-side / content marketing capability than full-service agencies

When Charle wins

Pick Charle if your business matches the ecommerce or shopify plus or dtc profile, your monthly budget is comfortable around £3,000, and you want 4 disciplines from one provider. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

When Screaming Frog wins

Pick Screaming Frog if your business matches the enterprise or tech or publishers profile, your monthly budget is comfortable around £5,000, and you want the Screaming Frog SEO Spider, Log File Analyser tooling. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

Verdict

Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.