How much does Impression cost compared to Screaming Frog?

Impression starts from £5,000/month with a 6-month minimum contract. Screaming Frog starts from £5,000/month with a 6-month minimum contract. Both sit in the Mid-market to enterprise (Impression) and Enterprise (Screaming Frog) bands for UK SEO retainers.

Which AI platforms do Impression and Screaming Frog cover?

Impression covers ChatGPT, Gemini, AI Overviews (3 platforms). Screaming Frog covers ChatGPT, AI Overviews (2 platforms). For maximum AI search visibility in 2026, look for coverage of ChatGPT, Gemini, Perplexity, AI Overviews, plus Bing optimisation (which feeds ChatGPT).

What sectors do Impression and Screaming Frog specialise in?

Impression works primarily with B2B, Finance, Tech, Retail. Screaming Frog works primarily with Enterprise, Tech, Publishers. Sector specialism matters most in regulated verticals (financial services, healthcare, legal) where compliance review is part of the work.

UK SEO Agency Comparison

Impression vs Screaming Frog

Q: Which is better for UK businesses, Impression or Screaming Frog?

Neither is universally better. Impression is best for mid-market b2b brands wanting integrated seo + paid + content. Screaming Frog is best for enterprise sites needing deep technical seo + ai crawler audit. Choose based on your sector, budget (Impression from £5,000/month vs Screaming Frog from £5,000/month), and AI platform coverage needs.

Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.

Impression (from £5,000/month, 6-month minimum, 3 AI platforms covered) is best for mid-market b2b brands wanting integrated seo + paid + content. Screaming Frog (from £5,000/month, 6-month minimum, 2 AI platforms covered) is best for enterprise sites needing deep technical seo + ai crawler audit. Pick Impression if you prioritise b2b or finance; pick Screaming Frog if you prioritise enterprise or tech.

Side-by-side

Criterion	Impression	Screaming Frog
Headquarters	Nottingham, UK	Henley-on-Thames, UK
Founded	2012	2010
Team size	100+	50+
Starting price	£5,000/mo	£5,000/mo
Pricing band	Mid-market to enterprise	Enterprise
Minimum contract	6 months	6 months
Services	SEO, PPC, Content, Digital PR, AI SEO	Technical SEO, AI SEO, PPC, Crawling tools
Sector focus	B2B, Finance, Tech, Retail · broader	Enterprise, Tech, Publishers
AI platforms covered	ChatGPT, Gemini, AI Overviews (3) · wider	ChatGPT, AI Overviews (2)
Proprietary tool	—	Screaming Frog SEO Spider, Log File Analyser
Case studies	20+	20+
Best for	Mid-market B2B brands wanting integrated SEO + paid + content	Enterprise sites needing deep technical SEO + AI crawler audit
Watch out for	Less AI-search-native than purpose-built agencies; broader scope dilutes SEO depth	Less brand-side / content marketing capability than full-service agencies

When Impression wins

Pick Impression if your business matches the b2b or finance or tech or retail profile, your monthly budget is comfortable around £5,000, and you want 5 disciplines from one provider. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

When Screaming Frog wins

Pick Screaming Frog if your business matches the enterprise or tech or publishers profile, your monthly budget is comfortable around £5,000, and you want the Screaming Frog SEO Spider, Log File Analyser tooling. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

Verdict

Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.