Found vs Screaming Frog
Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.
Found (from £4,000/month, 6-month minimum, 4 AI platforms covered) is best for mid-market and enterprise brands wanting full-service seo + ai search under one roof. Screaming Frog (from £5,000/month, 6-month minimum, 2 AI platforms covered) is best for enterprise sites needing deep technical seo + ai crawler audit. Pick Found if you prioritise retail or b2b; pick Screaming Frog if you prioritise enterprise or tech.
Side-by-side
| Criterion | Found | Screaming Frog |
|---|---|---|
| Headquarters | London, UK | Henley-on-Thames, UK |
| Founded | 2005 | 2010 |
| Team size | 100+ | 50+ |
| Starting price | £4,000/mo · cheaper | £5,000/mo |
| Pricing band | Mid-market to enterprise | Enterprise |
| Minimum contract | 6 months | 6 months |
| Services | AI SEO, GEO, AEO, PPC, Digital PR, Content | Technical SEO, AI SEO, PPC, Crawling tools |
| Sector focus | Retail, B2B, Travel, Finance · broader | Enterprise, Tech, Publishers |
| AI platforms covered | ChatGPT, Gemini, Perplexity, AI Overviews (4) · wider | ChatGPT, AI Overviews (2) |
| Proprietary tool | Everysearch / Luminr | Screaming Frog SEO Spider, Log File Analyser |
| Case studies | 10+ | 20+ |
| Best for | Mid-market and enterprise brands wanting full-service SEO + AI search under one roof | Enterprise sites needing deep technical SEO + AI crawler audit |
| Watch out for | Premium pricing puts SMEs out of range | Less brand-side / content marketing capability than full-service agencies |
When Found wins
Pick Found if your business matches the retail or b2b or travel or finance profile, your monthly budget is comfortable around £4,000, and you want the Everysearch / Luminr tooling. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.
When Screaming Frog wins
Pick Screaming Frog if your business matches the enterprise or tech or publishers profile, your monthly budget is comfortable around £5,000, and you want the Screaming Frog SEO Spider, Log File Analyser tooling. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.
Verdict
Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.
Not sure which to choose?
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