How much does Charle cost compared to SEO Works?

Charle starts from £3,000/month with a 6-month minimum contract. SEO Works starts from £2,500/month with a 3-month minimum contract. Both sit in the Mid-market (Charle) and SME to mid-market (SEO Works) bands for UK SEO retainers.

Which AI platforms do Charle and SEO Works cover?

Charle covers ChatGPT, Gemini, Perplexity, AI Overviews (4 platforms). SEO Works covers ChatGPT, AI Overviews (2 platforms). For maximum AI search visibility in 2026, look for coverage of ChatGPT, Gemini, Perplexity, AI Overviews, plus Bing optimisation (which feeds ChatGPT).

What sectors do Charle and SEO Works specialise in?

Charle works primarily with Ecommerce, Shopify Plus, DTC. SEO Works works primarily with B2C, B2B, Ecommerce. Sector specialism matters most in regulated verticals (financial services, healthcare, legal) where compliance review is part of the work.

UK SEO Agency Comparison

Charle vs SEO Works

Q: Which is better for UK businesses, Charle or SEO Works?

Neither is universally better. Charle is best for shopify and ecommerce brands wanting ai search + technical seo together. SEO Works is best for uk b2c and ecommerce brands wanting seo + ai search together. Choose based on your sector, budget (Charle from £3,000/month vs SEO Works from £2,500/month), and AI platform coverage needs.

Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.

Charle (from £3,000/month, 6-month minimum, 4 AI platforms covered) is best for shopify and ecommerce brands wanting ai search + technical seo together. SEO Works (from £2,500/month, 3-month minimum, 2 AI platforms covered) is best for uk b2c and ecommerce brands wanting seo + ai search together. Pick Charle if you prioritise ecommerce or shopify plus; pick SEO Works if you prioritise b2c or b2b.

Side-by-side

Criterion	Charle	SEO Works
Headquarters	London, UK	Sheffield, UK
Founded	2014	2010
Team size	20-50	50+
Starting price	£3,000/mo	£2,500/mo · cheaper
Pricing band	Mid-market	SME to mid-market
Minimum contract	6 months	3 months · shorter
Services	AI SEO, GEO, Shopify, Ecommerce SEO	SEO, AI SEO, PPC, Content
Sector focus	Ecommerce, Shopify Plus, DTC	B2C, B2B, Ecommerce
AI platforms covered	ChatGPT, Gemini, Perplexity, AI Overviews (4) · wider	ChatGPT, AI Overviews (2)
Proprietary tool	—	—
Case studies	10+	20+
Best for	Shopify and ecommerce brands wanting AI search + technical SEO together	UK B2C and ecommerce brands wanting SEO + AI search together
Watch out for	Ecommerce focus may not fit B2B service businesses	AI platform coverage narrower than purpose-built AI specialists

When Charle wins

Pick Charle if your business matches the ecommerce or shopify plus or dtc profile, your monthly budget is comfortable around £3,000, and you want 4 disciplines from one provider. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

When SEO Works wins

Pick SEO Works if your business matches the b2c or b2b or ecommerce profile, your monthly budget is comfortable around £2,500, and you want 4 disciplines from one provider. Their 3-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

Verdict

Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.