How much does Impression cost compared to SEO Works?

Impression starts from £5,000/month with a 6-month minimum contract. SEO Works starts from £2,500/month with a 3-month minimum contract. Both sit in the Mid-market to enterprise (Impression) and SME to mid-market (SEO Works) bands for UK SEO retainers.

Which AI platforms do Impression and SEO Works cover?

Impression covers ChatGPT, Gemini, AI Overviews (3 platforms). SEO Works covers ChatGPT, AI Overviews (2 platforms). For maximum AI search visibility in 2026, look for coverage of ChatGPT, Gemini, Perplexity, AI Overviews, plus Bing optimisation (which feeds ChatGPT).

What sectors do Impression and SEO Works specialise in?

Impression works primarily with B2B, Finance, Tech, Retail. SEO Works works primarily with B2C, B2B, Ecommerce. Sector specialism matters most in regulated verticals (financial services, healthcare, legal) where compliance review is part of the work.

UK SEO Agency Comparison

Impression vs SEO Works

Q: Which is better for UK businesses, Impression or SEO Works?

Neither is universally better. Impression is best for mid-market b2b brands wanting integrated seo + paid + content. SEO Works is best for uk b2c and ecommerce brands wanting seo + ai search together. Choose based on your sector, budget (Impression from £5,000/month vs SEO Works from £2,500/month), and AI platform coverage needs.

Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.

Impression (from £5,000/month, 6-month minimum, 3 AI platforms covered) is best for mid-market b2b brands wanting integrated seo + paid + content. SEO Works (from £2,500/month, 3-month minimum, 2 AI platforms covered) is best for uk b2c and ecommerce brands wanting seo + ai search together. Pick Impression if you prioritise b2b or finance; pick SEO Works if you prioritise b2c or b2b.

Side-by-side

Criterion	Impression	SEO Works
Headquarters	Nottingham, UK	Sheffield, UK
Founded	2012	2010
Team size	100+	50+
Starting price	£5,000/mo	£2,500/mo · cheaper
Pricing band	Mid-market to enterprise	SME to mid-market
Minimum contract	6 months	3 months · shorter
Services	SEO, PPC, Content, Digital PR, AI SEO	SEO, AI SEO, PPC, Content
Sector focus	B2B, Finance, Tech, Retail · broader	B2C, B2B, Ecommerce
AI platforms covered	ChatGPT, Gemini, AI Overviews (3) · wider	ChatGPT, AI Overviews (2)
Proprietary tool	—	—
Case studies	20+	20+
Best for	Mid-market B2B brands wanting integrated SEO + paid + content	UK B2C and ecommerce brands wanting SEO + AI search together
Watch out for	Less AI-search-native than purpose-built agencies; broader scope dilutes SEO depth	AI platform coverage narrower than purpose-built AI specialists

When Impression wins

Pick Impression if your business matches the b2b or finance or tech or retail profile, your monthly budget is comfortable around £5,000, and you want 5 disciplines from one provider. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

When SEO Works wins

Pick SEO Works if your business matches the b2c or b2b or ecommerce profile, your monthly budget is comfortable around £2,500, and you want 4 disciplines from one provider. Their 3-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

Verdict

Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.