Which is better for UK businesses, Found or SEO Works?

Neither is universally better. Found is best for mid-market and enterprise brands wanting full-service seo + ai search under one roof. SEO Works is best for uk b2c and ecommerce brands wanting seo + ai search together. Choose based on your sector, budget (Found from £4,000/month vs SEO Works from £2,500/month), and AI platform coverage needs.

How much does Found cost compared to SEO Works?

Found starts from £4,000/month with a 6-month minimum contract. SEO Works starts from £2,500/month with a 3-month minimum contract. Both sit in the Mid-market to enterprise (Found) and SME to mid-market (SEO Works) bands for UK SEO retainers.

Which AI platforms do Found and SEO Works cover?

Found covers ChatGPT, Gemini, Perplexity, AI Overviews (4 platforms). SEO Works covers ChatGPT, AI Overviews (2 platforms). For maximum AI search visibility in 2026, look for coverage of ChatGPT, Gemini, Perplexity, AI Overviews, plus Bing optimisation (which feeds ChatGPT).

What sectors do Found and SEO Works specialise in?

Found works primarily with Retail, B2B, Travel, Finance. SEO Works works primarily with B2C, B2B, Ecommerce. Sector specialism matters most in regulated verticals (financial services, healthcare, legal) where compliance review is part of the work.

UK SEO Agency Comparison

Found vs SEO Works

Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.

Found (from £4,000/month, 6-month minimum, 4 AI platforms covered) is best for mid-market and enterprise brands wanting full-service seo + ai search under one roof. SEO Works (from £2,500/month, 3-month minimum, 2 AI platforms covered) is best for uk b2c and ecommerce brands wanting seo + ai search together. Pick Found if you prioritise retail or b2b; pick SEO Works if you prioritise b2c or b2b.

Side-by-side

Criterion	Found	SEO Works
Headquarters	London, UK	Sheffield, UK
Founded	2005	2010
Team size	100+	50+
Starting price	£4,000/mo	£2,500/mo · cheaper
Pricing band	Mid-market to enterprise	SME to mid-market
Minimum contract	6 months	3 months · shorter
Services	AI SEO, GEO, AEO, PPC, Digital PR, Content	SEO, AI SEO, PPC, Content
Sector focus	Retail, B2B, Travel, Finance · broader	B2C, B2B, Ecommerce
AI platforms covered	ChatGPT, Gemini, Perplexity, AI Overviews (4) · wider	ChatGPT, AI Overviews (2)
Proprietary tool	Everysearch / Luminr	—
Case studies	10+	20+
Best for	Mid-market and enterprise brands wanting full-service SEO + AI search under one roof	UK B2C and ecommerce brands wanting SEO + AI search together
Watch out for	Premium pricing puts SMEs out of range	AI platform coverage narrower than purpose-built AI specialists

When Found wins

Pick Found if your business matches the retail or b2b or travel or finance profile, your monthly budget is comfortable around £4,000, and you want the Everysearch / Luminr tooling. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

When SEO Works wins

Pick SEO Works if your business matches the b2c or b2b or ecommerce profile, your monthly budget is comfortable around £2,500, and you want 4 disciplines from one provider. Their 3-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

Verdict

Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.