How much does Angelfish Marketing cost compared to CarrieAnn Sudlow?

Angelfish Marketing starts from £2,500/month with a 6-month minimum contract. CarrieAnn Sudlow starts from £1,500/month with a 3-month minimum contract. Both sit in the SME to mid-market (Angelfish Marketing) and Boutique consultant (CarrieAnn Sudlow) bands for UK SEO retainers.

Which AI platforms do Angelfish Marketing and CarrieAnn Sudlow cover?

Angelfish Marketing covers ChatGPT, AI Overviews (2 platforms). CarrieAnn Sudlow covers ChatGPT, Gemini, Perplexity, AI Overviews (4 platforms). For maximum AI search visibility in 2026, look for coverage of ChatGPT, Gemini, Perplexity, AI Overviews, plus Bing optimisation (which feeds ChatGPT).

What sectors do Angelfish Marketing and CarrieAnn Sudlow specialise in?

Angelfish Marketing works primarily with B2B, Manufacturing, Tech. CarrieAnn Sudlow works primarily with SaaS, B2B, Service businesses. Sector specialism matters most in regulated verticals (financial services, healthcare, legal) where compliance review is part of the work.

UK SEO Agency Comparison

Angelfish Marketing vs CarrieAnn Sudlow

Q: Which is better for UK businesses, Angelfish Marketing or CarrieAnn Sudlow?

Neither is universally better. Angelfish Marketing is best for b2b and manufacturing brands wanting seo + inbound content together. CarrieAnn Sudlow is best for founder-led saas and b2b brands wanting hands-on consultant access. Choose based on your sector, budget (Angelfish Marketing from £2,500/month vs CarrieAnn Sudlow from £1,500/month), and AI platform coverage needs.

Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.

Angelfish Marketing (from £2,500/month, 6-month minimum, 2 AI platforms covered) is best for b2b and manufacturing brands wanting seo + inbound content together. CarrieAnn Sudlow (from £1,500/month, 3-month minimum, 4 AI platforms covered) is best for founder-led saas and b2b brands wanting hands-on consultant access. Pick Angelfish Marketing if you prioritise b2b or manufacturing; pick CarrieAnn Sudlow if you prioritise saas or b2b.

Side-by-side

Criterion	Angelfish Marketing	CarrieAnn Sudlow
Headquarters	Cheltenham, UK	Manchester, UK
Founded	2007	2018
Team size	10-20	1-5
Starting price	£2,500/mo	£1,500/mo · cheaper
Pricing band	SME to mid-market	Boutique consultant
Minimum contract	6 months	3 months · shorter
Services	SEO, AI SEO, Content, Inbound	AI SEO, GEO, Consultancy
Sector focus	B2B, Manufacturing, Tech	SaaS, B2B, Service businesses
AI platforms covered	ChatGPT, AI Overviews (2)	ChatGPT, Gemini, Perplexity, AI Overviews (4) · wider
Proprietary tool	—	—
Case studies	10+	5-10
Best for	B2B and manufacturing brands wanting SEO + inbound content together	Founder-led SaaS and B2B brands wanting hands-on consultant access
Watch out for	AI platform coverage narrower than specialists; B2C experience limited	Single-consultant capacity caps execution volume; no team cover

When Angelfish Marketing wins

Pick Angelfish Marketing if your business matches the b2b or manufacturing or tech profile, your monthly budget is comfortable around £2,500, and you want 4 disciplines from one provider. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

When CarrieAnn Sudlow wins

Pick CarrieAnn Sudlow if your business matches the saas or b2b or service businesses profile, your monthly budget is comfortable around £1,500, and you want 3 disciplines from one provider. Their 3-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

Verdict

Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.