How much does CarrieAnn Sudlow cost compared to Found?

CarrieAnn Sudlow starts from £1,500/month with a 3-month minimum contract. Found starts from £4,000/month with a 6-month minimum contract. Both sit in the Boutique consultant (CarrieAnn Sudlow) and Mid-market to enterprise (Found) bands for UK SEO retainers.

Which AI platforms do CarrieAnn Sudlow and Found cover?

CarrieAnn Sudlow covers ChatGPT, Gemini, Perplexity, AI Overviews (4 platforms). Found covers ChatGPT, Gemini, Perplexity, AI Overviews (4 platforms). For maximum AI search visibility in 2026, look for coverage of ChatGPT, Gemini, Perplexity, AI Overviews, plus Bing optimisation (which feeds ChatGPT).

What sectors do CarrieAnn Sudlow and Found specialise in?

CarrieAnn Sudlow works primarily with SaaS, B2B, Service businesses. Found works primarily with Retail, B2B, Travel, Finance. Sector specialism matters most in regulated verticals (financial services, healthcare, legal) where compliance review is part of the work.

UK SEO Agency Comparison

CarrieAnn Sudlow vs Found

Q: Which is better for UK businesses, CarrieAnn Sudlow or Found?

Neither is universally better. CarrieAnn Sudlow is best for founder-led saas and b2b brands wanting hands-on consultant access. Found is best for mid-market and enterprise brands wanting full-service seo + ai search under one roof. Choose based on your sector, budget (CarrieAnn Sudlow from £1,500/month vs Found from £4,000/month), and AI platform coverage needs.

Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.

CarrieAnn Sudlow (from £1,500/month, 3-month minimum, 4 AI platforms covered) is best for founder-led saas and b2b brands wanting hands-on consultant access. Found (from £4,000/month, 6-month minimum, 4 AI platforms covered) is best for mid-market and enterprise brands wanting full-service seo + ai search under one roof. Pick CarrieAnn Sudlow if you prioritise saas or b2b; pick Found if you prioritise retail or b2b.

Side-by-side

Criterion	CarrieAnn Sudlow	Found
Headquarters	Manchester, UK	London, UK
Founded	2018	2005
Team size	1-5	100+
Starting price	£1,500/mo · cheaper	£4,000/mo
Pricing band	Boutique consultant	Mid-market to enterprise
Minimum contract	3 months · shorter	6 months
Services	AI SEO, GEO, Consultancy	AI SEO, GEO, AEO, PPC, Digital PR, Content
Sector focus	SaaS, B2B, Service businesses	Retail, B2B, Travel, Finance · broader
AI platforms covered	ChatGPT, Gemini, Perplexity, AI Overviews (4)	ChatGPT, Gemini, Perplexity, AI Overviews (4)
Proprietary tool	—	Everysearch / Luminr
Case studies	5-10	10+
Best for	Founder-led SaaS and B2B brands wanting hands-on consultant access	Mid-market and enterprise brands wanting full-service SEO + AI search under one roof
Watch out for	Single-consultant capacity caps execution volume; no team cover	Premium pricing puts SMEs out of range

When CarrieAnn Sudlow wins

Pick CarrieAnn Sudlow if your business matches the saas or b2b or service businesses profile, your monthly budget is comfortable around £1,500, and you want 3 disciplines from one provider. Their 3-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

When Found wins

Pick Found if your business matches the retail or b2b or travel or finance profile, your monthly budget is comfortable around £4,000, and you want the Everysearch / Luminr tooling. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

Verdict

Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.