Angelfish Marketing vs SEO Works
Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.
Angelfish Marketing (from £2,500/month, 6-month minimum, 2 AI platforms covered) is best for b2b and manufacturing brands wanting seo + inbound content together. SEO Works (from £2,500/month, 3-month minimum, 2 AI platforms covered) is best for uk b2c and ecommerce brands wanting seo + ai search together. Pick Angelfish Marketing if you prioritise b2b or manufacturing; pick SEO Works if you prioritise b2c or b2b.
Side-by-side
| Criterion | Angelfish Marketing | SEO Works |
|---|---|---|
| Headquarters | Cheltenham, UK | Sheffield, UK |
| Founded | 2007 | 2010 |
| Team size | 10-20 | 50+ |
| Starting price | £2,500/mo | £2,500/mo |
| Pricing band | SME to mid-market | SME to mid-market |
| Minimum contract | 6 months | 3 months · shorter |
| Services | SEO, AI SEO, Content, Inbound | SEO, AI SEO, PPC, Content |
| Sector focus | B2B, Manufacturing, Tech | B2C, B2B, Ecommerce |
| AI platforms covered | ChatGPT, AI Overviews (2) | ChatGPT, AI Overviews (2) |
| Proprietary tool | — | — |
| Case studies | 10+ | 20+ |
| Best for | B2B and manufacturing brands wanting SEO + inbound content together | UK B2C and ecommerce brands wanting SEO + AI search together |
| Watch out for | AI platform coverage narrower than specialists; B2C experience limited | AI platform coverage narrower than purpose-built AI specialists |
When Angelfish Marketing wins
Pick Angelfish Marketing if your business matches the b2b or manufacturing or tech profile, your monthly budget is comfortable around £2,500, and you want 4 disciplines from one provider. Their 6-month minimum contract suits brands willing to commit but unwilling to lock in for a year.
When SEO Works wins
Pick SEO Works if your business matches the b2c or b2b or ecommerce profile, your monthly budget is comfortable around £2,500, and you want 4 disciplines from one provider. Their 3-month minimum contract suits brands willing to commit but unwilling to lock in for a year.
Verdict
Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.
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