How much does CarrieAnn Sudlow cost compared to SEO Works?

CarrieAnn Sudlow starts from £1,500/month with a 3-month minimum contract. SEO Works starts from £2,500/month with a 3-month minimum contract. Both sit in the Boutique consultant (CarrieAnn Sudlow) and SME to mid-market (SEO Works) bands for UK SEO retainers.

Which AI platforms do CarrieAnn Sudlow and SEO Works cover?

CarrieAnn Sudlow covers ChatGPT, Gemini, Perplexity, AI Overviews (4 platforms). SEO Works covers ChatGPT, AI Overviews (2 platforms). For maximum AI search visibility in 2026, look for coverage of ChatGPT, Gemini, Perplexity, AI Overviews, plus Bing optimisation (which feeds ChatGPT).

What sectors do CarrieAnn Sudlow and SEO Works specialise in?

CarrieAnn Sudlow works primarily with SaaS, B2B, Service businesses. SEO Works works primarily with B2C, B2B, Ecommerce. Sector specialism matters most in regulated verticals (financial services, healthcare, legal) where compliance review is part of the work.

UK SEO Agency Comparison

CarrieAnn Sudlow vs SEO Works

Q: Which is better for UK businesses, CarrieAnn Sudlow or SEO Works?

Neither is universally better. CarrieAnn Sudlow is best for founder-led saas and b2b brands wanting hands-on consultant access. SEO Works is best for uk b2c and ecommerce brands wanting seo + ai search together. Choose based on your sector, budget (CarrieAnn Sudlow from £1,500/month vs SEO Works from £2,500/month), and AI platform coverage needs.

Side-by-side comparison of two UK SEO and AI search agencies on price, contract length, AI platform coverage, sector specialism, and verdict.

CarrieAnn Sudlow (from £1,500/month, 3-month minimum, 4 AI platforms covered) is best for founder-led saas and b2b brands wanting hands-on consultant access. SEO Works (from £2,500/month, 3-month minimum, 2 AI platforms covered) is best for uk b2c and ecommerce brands wanting seo + ai search together. Pick CarrieAnn Sudlow if you prioritise saas or b2b; pick SEO Works if you prioritise b2c or b2b.

Side-by-side

Criterion	CarrieAnn Sudlow	SEO Works
Headquarters	Manchester, UK	Sheffield, UK
Founded	2018	2010
Team size	1-5	50+
Starting price	£1,500/mo · cheaper	£2,500/mo
Pricing band	Boutique consultant	SME to mid-market
Minimum contract	3 months	3 months
Services	AI SEO, GEO, Consultancy	SEO, AI SEO, PPC, Content
Sector focus	SaaS, B2B, Service businesses	B2C, B2B, Ecommerce
AI platforms covered	ChatGPT, Gemini, Perplexity, AI Overviews (4) · wider	ChatGPT, AI Overviews (2)
Proprietary tool	—	—
Case studies	5-10	20+
Best for	Founder-led SaaS and B2B brands wanting hands-on consultant access	UK B2C and ecommerce brands wanting SEO + AI search together
Watch out for	Single-consultant capacity caps execution volume; no team cover	AI platform coverage narrower than purpose-built AI specialists

When CarrieAnn Sudlow wins

Pick CarrieAnn Sudlow if your business matches the saas or b2b or service businesses profile, your monthly budget is comfortable around £1,500, and you want 3 disciplines from one provider. Their 3-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

When SEO Works wins

Pick SEO Works if your business matches the b2c or b2b or ecommerce profile, your monthly budget is comfortable around £2,500, and you want 4 disciplines from one provider. Their 3-month minimum contract suits brands willing to commit but unwilling to lock in for a year.

Verdict

Neither agency is universally better. The right answer depends on your sector, budget, and AI platform priorities. If you want a third independent option to consider alongside this comparison, use the SEOCompare agency matcher to surface a personalised three-to-five-agency shortlist.